Chief Marketing Officer - Skincare/Perfumes - FMCG

CMO (All Skincare & Perfumes)

Company: India's Fastest Growing Skincare & Perfume/Fragrances FMCG Company in India

Role: Chief Marketing Officer (CMO) - All Category (Skin & Perfumes)

Location: Kolkata

Reports to: Managing Director / CEO

Reported by: Brand Managers, Sales, Supply Chain, R & D Media Agencies etc.

Preferred Education & experience & Skills:

- MBA in Marketing or PGDM ( full time ) with 10-15 years of experience in Marketing prefferebly with a mix of agency and industry experience and should be an out of box thinker.

- Should have essentially worked in similar capacity of managing a FMCG Brands. Exposure to multiple categories in FMCG industry would be preferred

Principal Accountabilities :

- Devise Marketing Strategy and Annual Marketing Plan

- Contribute appropriately as the HOD - Marketing team to the delivery of overall strategic planning and achieve sales and market share objectives of the Company

- Work on marketing Mix, Creative strategy, NPD and portfolio management to ensure delivery of brand objectives - Market share, Gross Margin, Consumer Measures and Brand Financials

- Undertake on- going analysis and review of performance of products, channels, segments and regions to assist in identification of relevant trends, key issues and/or opportunities

- Work with the sales team to develop promotional initiatives to profitably increase market share within budgeted cost parameters

- Monitor competitive brand, communications and product development activities and to actively share key findings internally

- Liaise with advertising/Research/Media agencies to develop campaign and achieve brand objectives

- Coordinate with technical/supply chain/perfumers/R &D/manufacturing with regard to cost efficient sourcing and product development

- Ensure right packaging and product design

- Responsible for executing plans to achieve sales plan

- Drive innovation with new product and promotion plans

- Manage BTL marketing activities

- Responsible for the brand and its targeted positioning, coordinating with agency. Drive media strategy to ensure brand message reach

- Manage category budgets for adverting and sales promotion

- Manage and develop team to deliver along with co-ordination with all departments.