Sales and Marketing Strategy: (20%)  - Conceptualize an effective sales and marketing strategy encompassing all elements from lead generation, brand management, campaign execution - planning to closure, for all centers of the organization in an integrated manner entailing different competencies/offerings of the organization.   - Map potential market segments in line with organizational competencies and conceptualize a go to market for the same in consultation with the centre/Zonal heads.  - Conceptualize an implement an integrated marketing framework encompassing all organizational competencies/USPs and thereby create an execution plan for the same through chosen media options including social media.   - Map the ongoing lead generation processes and conceptualize strategy to augment the outcome.  - Effectively map and conceptualize the improvement road map for a 15% YOY improvement in customer conversions.   - Lead and catalyze centre specific sales plan in line with integrated organizational sales strategy.  - Map the ongoing brand management process and conceptualize steps to optimize/augment its effectiveness.  - Conceptualize a process of opportunity classification and prioritization thus maximizing revenues from sales efforts.  - Strategize steps to leverage more out of current PR/Media alliances and steps to garner newer alliances basis dynamic market/centre environments.  - Conceptualize steps/interventions to create and sustain a dynamic environment that fosters and motivates high performance amongst sales and relationship teams.  Sales Competency Enhancement: (15%)  - Effectively augment the selling competencies with vertical sales teams as well as relationship management teams of the organization through internal and external interventions.  - Effectively augment the selling competencies of the centre based relationship teams by creating an integrated knowledge management framework using internal and external interventions.   - Augment consultative selling competencies of event management teams enabling them to leverage existing parent/corporate/client relationships.  Sales and Marketing Strategy Execution: (35%)  - Effectively implement he go-to-market strategy as per the integrated marketing along with Centre and Zonal leads thus maximizing the efforts from the sales efforts.   - Monitor and support vertical sales plans in line with organizational sales strategy.  - Effectively manage S&M budget to optimize per conversion spend for all S & M engagements.  - Effectively execute the marketing strategy and lead the marking efforts through conferences, social media, SEO, web events and other on B to C field channels.  - Execute lead generation strategy to maximize qualified leads for respective centers.  - Effectively track all ATL & BTL engagements and optimize efforts to maximize results for sales efforts.  - Effectively work with centre teams to track opportunities rigorously thus minimizing any potential drops.   - Work with alliance partners/subsidiaries and take steps to leverage the relationships to maximize mutual gains.   - Work with corporate, B2B account management team and guide them to generate winning solutions to maximize gains from such relationships.   - Augment Brand management efforts by guiding team on market segmentation and putting requisite branding strategy in place to drive higher qualified leads.  - Timely and effectively execute all elements branding/Media/PR/Advertizing plan of the organization to maximize yield from the spend.   - Map market environment through time to time market research interventions and guide the team basis the respective analysis to optimize the results from S & M efforts.  Client Relationship Management - (30%)  - Effectively achieve a 15% YOY increase in customer conversions via structuring the interface with customer pool through various direct and indirect means to understand their requirements and work with relationship teams regional sales teams to recommend solutions in line with organizational competencies.   - Build lasting customer relationships and guide teams on the sensitivities of pertaining to new customer relationships   - Understanding any customer concern areas and working with academics and relationship teams on identify areas improvement to sustain customer confidence in vibgyor brand.   - Work with centre sales teams to fortify strategic account/corporate/RWA relationships by designing and implementing the gold plating strategy or handling such strategic accounts.   - Ensuring proper Management Controls are in place to track all outcomes on sales and marketing spends.  - Drive a culture of customer delight in the relationship teams aimed at providing the customer with the best USP based experience in every transaction handled by the them.  - Candidate should have minimum 12 to 18 years of work experience in Business Development, Sales management and Brand Management in Service Industry.  - Candidate should be MBA/MS in marketing or sales/Marketing management as a full time engagement course.

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Chief Marketing Officer - BFSI/Education/Hospitality/Real Estate/Pharma 

Chief Marketing Officer - BFSI/Education/Hospitality/Real Estate/Pharma  ,Job Description for Chief Marketing Officer - BFSI/Education/Hospitality/Real Estate/Pharma  in Vibgyor High in  Mumbai Others for (12-18) years of experience. Apply Now!

Job Description for Chief Marketing Officer - BFSI/Education/Hospitality/Real Estate/Pharma  in Vibgyor High in  Mumbai Others for (12-18) years of experience. Apply Now!