Chief Marketing Officer - BFSI

Its regarding a job opportunity for Chief Marketing Officer with an leading Indian financial company, providing automation, payment and other banking-related services.

Overview of the Role :

Responsible for overseeing marketing initiatives within an organization. Works to develop areas such as sales management, product development, distribution channel management, marketing communications, including advertising and promotions, pricing, market research, and customer service.

Designation : CMO

Job description :

- Devise Marketing Strategy and Annual Marketing Plan

- Contribute appropriately to the delivery of overall strategic planning and achieve sales and market share objectives of the Company

- Work on marketing Mix, Creative strategy, NPD and portfolio management to ensure delivery of brand objectives - Market share, Gross Margin, Consumer Measures and Brand Financials

- Undertake on going analysis and review of performance of products, channels, segments and regions to assist in identification of relevant trends, key issues and/or opportunities

- Work with the sales team to develop promotional initiatives to profitably increase market share within budgeted cost parameters

- Monitor competitive brand, communications and product development activities and to actively share key findings internally

- Liaise with advertising/Research/Media agencies to develop campaign and achieve brand objectives

- Coordinate with technical/supply chain//R &D/manufacturing with regard to cost efficient sourcing and product development

- Responsible for executing plans to achieve sales plan

- Drive innovation with new product and promotion plans

- Manage ATL & BTL marketing activities

- Responsible for the brand and its targeted positioning, coordinating with agency. Drive media strategy to ensure brand message reach

- Manage category budgets for advertising and sales promotion

- Manage and develop team to deliver along with co-ordination with all departments.

- Modify or redirect business intelligence strategy.

Desired Skills and Experience :

- MBA in Marketing or PGDM ( full time ) with 15-20 years of experience in Marketing preferably with a mix of agency and industry experience and should be an out of box thinker. Should have essentially worked in similar role from Consumer Durable Industry .