Chief Marketing Officer- Asset Management Company  Reports to CEO  Reportees : 11  Specific Responsibilities :   - Understand the group branding and marketing philosophies and business strategy for creating its marketing strategy  - Garnering insights and understanding of the Asset Management business, steeped in the context of Indian consumer and the competitive environment  - Developing & getting consensus and sign-off on the marketing & communication annual operating plans, budgets, strategy and initiatives.  - Being a brand custodian, in the context of brand architecture.  To create winning Marketing strategies. This will include:  - Brand strategy and Positioning  - Partnering product ideas and research strategy  - Internal and external Communications  - Consumer, Brand and product Research  - Strategies to attract, retain and grow customers (CRM, up sell...)  - Driving channel support through BTL activities   - Drive the digital marketing strategy  - Timely drive implementation of the initiatives and strategy through the team supporting business achievement  - Relationship building with Media, Advertising, Branding, Research & PR agencies for driving maximum mileage for the business  - Signing up contracts and monitoring performance of Advertising, PR and research agencies and help creating best visibility and reach   - Interacting with the product head & CEO for new product launches strategy  - Interacting with the CEO & Channels Heads for understanding channels needs and designing penetration and visibility needs to implement the same and support in achieving business results  - Take feedback from the business heads & customer teams to improve fund presence  - Motivate, coach the team for preparing second line and retain them  Key Performance Indicators :  - Brand presence, visibility and penetration  - Business Achievement  - Customers feedback  - Budget adherence  - Brand Health, across all pre-identified parameters  - Product launches  We are looking for candidates who have strength in retail marketing with a view to enhancing the reach to customers. Candidates should have worked in enhancing the penetration of product in multiple geographies within India with a focus on creativity and customer insights. Preference to candidates from FMCG, telecom, retail and retail financial services.  Qualification : MBA or equivalent degree  Years of Experience : 15-20 years

Mumbai

Chief Marketing Officer - Asset Management Firm 

Chief Marketing Officer - Asset Management Firm  ,Job Description for Chief Marketing Officer - Asset Management Firm  in Quest Executive Search Services in  Mumbai for (14-20) years of experience. Apply Now!

Job Description for Chief Marketing Officer - Asset Management Firm  in Quest Executive Search Services in  Mumbai for (14-20) years of experience. Apply Now!