Chief Executive Officer - Appliances & Small Appliances

Position:Chief Executive Officer/ CEO

Keywords: p&l responsibility, return on capital, performance management, business strategy, sales strategy, quality, innovation, customer centricity.

Function: Sales & Marketing, Senior Management-Sales, Senior Management/ General Management

Job & Candidate Profile: Role Purpose :

- Overall & Complete business responsibility for Brand in India that includes developing & carrying out the strategic plans and policies to promote revenue, profitability and growth as an organization & to Oversee company operations to ensure operational efficiency, quality, service, and cost-effective management of resources

Heading the complete business activities:

- To grow the business substantially and have a share of the target market, over and above specific expansion activities, in consultation with chairman of the Group

- Identify, develop and direct the implementation of business strategy for the Brand.

- Plan and direct activities to achieve stated/agreed targets and standards for financial and trading performance, quality and culture

- Provide total quality leadership

- Direct functions and performance via the executive team

- Maintain and develop organizational culture, values and reputation in its markets and with all staff, customers, suppliers, partners and regulatory/official bodies

- Research, innovate and develop newer and unique strategies aimed at improving process, and generation of new business avenues and channels pan India.

- Heading overall operational activities

- Manage overall operations towards achievement of targeted Revenues and P&L

- Analyze, plan & execute a high growth and revenue model for the overall business

- Conduct business analysis & plan all organizational monthly, quarterly and annual activities in line with the Business Plans

- Ensure documentation of Complete SOPs and manual

- Continuous innovation for the overall business of the Brand.

- Negotiate prices, guide & advice, discount terms and logistics for the business.

- Examine, select, order, and purchase at the most favorable price merchandise consistent with quality, quantity, specification requirements and other factors

- Analyze and monitor sales records, trends and economic conditions to anticipate consumer buying patterns and determine what the company will sell and how much inventory is needed.

- Work closely with vendors to obtain and develop desired products or services.

- Set or recommend mark-up rates, mark-down rates, and selling prices for merchandise.

- Confer with sales and purchasing personnel to obtain information about customer needs and preferences.

- Conduct staff meetings with sales/designated department personnel.

- Responsible to manage the working capital effectively and need to be fully aware of non moving stocks and plan to return/liquidate them in the best possible manner.

- Complete control of accounts is crucial and periodic reconciliations need to be done with vendors, distributors, dealers and customers

- Developing Customer Centricity as a whole:

a) Put in place systems and processes to achieve 'customer centricity' as a key value across all levels of the organization

b) Measure "Customer Delight" quotient on an ongoing basis and use the quotient as an important variable while rewarding performance

- Perform the role of a people manager for the organization

- Foster a culture of ownership, innovation, customer focus, entrepreneurship and team work across the entire organisation

- Acquire the best of talent in the industry

- Develop talent within the team by providing consistent direction and support to achieve stretch targets and take leadership positions

- Retain and engage the talent employed and build a collaborative and high performance team

Deliver:

- Revenue

- P&L

- Return on Capital Employed (ROCE)

- No. of new products introduced

- Brand saliency and Performance

- Customer Delight Quotient

Key Behavioural Attributes:

- Teamwork & collaboration

- Strategic thinking

- Project & Commercial Orientation

- Decision making

- Customer service orientation

- Innovation & creativity

- Building a high performance team

- Commitment to excellence

- Result orientation