Chef's Basket - Brand Manager - Fizzy FoodLabs

Fizzy Foodlabs Pvt Ltd (Chef's Basket)

An IIT-B alumni venture into packaged foods (FMCG) specializing into world cuisines. Chef's Basket is the first brand that has been launched with the portfolio of recipe kits. We are a start-up growing at a rapid pace and are looking for like-minded people to join us, who can lead and grow the business.

To know more about us please check the links below :

- http://economictimes.indiatimes.com/small-biz/startups/ready-to-cook-food-startup-chefs-basket-raises-rs-40-crore-to-expand-offerings-reach/articleshow/49730163.cms

Brand Manager :

The Brand Manager will be leading the branding and marketing initiatives for the organization in creating a strong brand recall in the consumer's mind by building a community to incentivize trials and repeats to begin with. There is a need to create a distinct content distribution and visibility to help create a distinct brand.

The role is expected to understand the consumer mind-set in the ready-to eat category and create strategy to attract more people to see value in the product. As the organization launches more categories, this role would need to create distinct brands and separate strategies for each product-line. The role would be expected to visualize the benefits of strategic partnerships in specific areas and ensure smooth closure of the alliances in conjunction with the leadership team.

Some of the key responsibilities for this role are:

- Design - Brand-building with a very strong focus on design as look and feel would be a key aspect of this business.

- Editorial - Blogs, expert comments and feedback from the leaders in the food industry.

- Communication and Content Marketing.

- BTL through retail experiences and events

Requirements :

- 3-6 years experience in FMCG industry or leading Brand Marketing for eCommerce

- Strong academic background (Top tier engineering & business school graduate)

- An understanding of the digital marketplace business model

- Experience across digital media and personally savvy with social media and mobile platforms

- Marketing experience in B2C and B2B segments