She / He will drive the P&L for the brand/s alongside the thinking on brand planning, consumer initiatives, consumer insights & market intelligence, business model, and budget management across the various geographies nationally and internationally.  Responsibilities  - Lead the thinking on overall strategy, business model, consumer initiatives, brand planning, and budget management across the various geographies & categories. Lead the innovation & launch agenda across brands and segments as well as future hunting grounds.  - Lead the concept development process for each of the segments.   - Manage the brand communication and product strategy from inception to delivery of the brand and ensure that each brand measures up to the overall consumer positioning and segment goals.  - Lead commercialization and revenue generation of new and ongoing brands.  - Focus on multiple channels for marketing including new media/ social media etc.  - Organize promotional events within budgetary allocations.  - Handle appropriate media selection for advertising new product launch campaigns.  - Manage the brand communication mix and handle the ATL/BTL promotional activities for the segment.  - Develop annual and project specific brand promotion plans and handle participation at various events.

Mumbai

Category Head - Marketing - FMCG/BFSI/Retail  

Category Head - Marketing - FMCG/BFSI/Retail   ,Job Description for Category Head - Marketing - FMCG/BFSI/Retail   in Addrec Solutions in  Mumbai for (8-11) years of experience. Apply Now!

Job Description for Category Head - Marketing - FMCG/BFSI/Retail   in Addrec Solutions in  Mumbai for (8-11) years of experience. Apply Now!