Capgemini - Lead - Branding

You will be part of the India Marketing and Communications Team, The position will possesses a high degree of autonomy and will operate at a mid management level with a breadth of experience in managing branding and large campaigns for a Global Brand. You should be able to manage a small team of specialists and contribute to M&C strategy

Role Description

- Is responsible for programs aimed at raising the profile of the Capgemini Brand in India externally and their ROI

- Leverages advertising in both ATL and BTL to raise the position of the employer, business and corporate brand

- Plans, develops and executes advertising campaigns, partnerships for Capgemini India

- Carries out studies on image / awareness / competitors

- What about branding at event and organization of events

Roles & Responsibilities:

- Work closely with marketing to align their programs with the Group brand strategy

- Develop and implement dedicated branding activities for Capgemini India

- Brief the agencies or internal resources to create high impact branding actions and campaigns

- Coordinate the production and the execution of branding campaigns, including buying of media space

- Focus on the quality and the accuracy of content production, and the development of brand content and partnerships

- Proactively propose and develop innovative actions in coordination with web, social media internal com and marketing teams to support brand awareness beyond advertising

- Coordinates all Marketing & Communications initiatives, to secure one voice to the market and optimize ROI on M&C initiatives

- Builds a strong relationship with senior leadership, both regionally and globally and across functions

- Collaborate with business and sales leaders to understand their needs

- Have insight and conduct research into the relevant market place; understand customer issues and competitive landscape

- Work closely with Group Brand Team to plan and execute effective brand programs for the India market-

- Manage both the on and off-shore M&C resources dedicated to the unit

- Plan and own the branding budget of the unit.

- Ensure appropriate ROI for initiatives, whether qualitative or quantitative

- Be responsible for reputation management, building and sustaining external and internal visibility for the brand in given market

Candidate Background:

Experience:

- At least 7-10 years experience as a Brand Manager for a global organization

- Extensive experience working in a team-oriented, collaborative environment.

Job Location: Mumbai, India. Will be expected to travel

Professional Competencies:

- Exceptional attention to detail

- Operates with no supervision in complex environments and takes responsibility

- Takes calculated risks but exercises caution and takes full responsibility for outcomes

- Able to drive projects and services from conception through to implementation

- Creates new processes and methods that can be implemented across multiple areas

- Accurately forecasts and manages costs and profitability for multi-faceted work activities

- Proactively develops and implements efficiency improvements that can be implemented in a number of areas

- Settles large, complex problems and in doing so, strengthens the relationship with the client.

Qualifications:

- Post Graduate / MBA in Marketing from Top Institute

Contact:
Pratyay Dasgupta