Business Head - Ice Cream Vertical

Location: Africa/Mozambique

Please find the details of the Business Head role with our FMCG client based in Kenya, Africa.

Position : Business Head - Ice cream business

Industry : Food & Beverages and Food Production

Location : Kenya

Beverages Business : Kenya (Sales+ Marketing)

Roles & Responsibilities :

Marketing :

- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives.

- Obtains market share by developing marketing plans and programs for each product; directing promotional support.

- Maintains relations with customers by organizing and developing specific customer- relations programs; determining company presence at conventions, annual meetings, trade associations, and seminars.

- Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.

Sales :

- Develops Sales plans and budgets to achieve or exceed the annual sales objectives for the company. Monitor and control the sales budget to ensure optimum utilization of resources in the region

- Generate sales of company products in the region through a team of salesmen in order to achieve or exceed the annual sales targets

- Conduct regular market visits to check route coverage, competitor activity and continuously search for new opportunities in order to increase sales in the region

Note: Experience into country level business and P&L Management is mandatory.