Business Head - Digital Marketing - BFSI

Business Head- Digital marketing

- Lead & Drive Sales strategies to ensure Distribution expansion

- To manage the P & L of the DMT Business

- To spearhead the Marketing strategy & drive marketing initiatives including Brand's visibility in the market, developing consumer understanding through Market Research, driving BTL activities

- To lead Key Accounts vertical & develop Strategy to acquire Bulk accounts

- New product launches, Sales Strategy and Planning

- Identify consumer segments and devise strategic plans to achieve the volume growth for DMT business

- Work closely with marketing group and HR to create consumer awareness and drive revenue, Manpower planning, recruitment, motivation and employee retention

- Identification and closure of new business verticals for Domestic money remittance

Sales Team productivity enhancement. :

- Responsible for Trade Margins and Distributor ROI.

- Roll out of special sales promotions. Visibility and Branding at point of sales and strategic locations.

- Training of sales staff, distributor sales team, Promoters and BCs/agents.

- Responsible for various S&D KPIs like revenues, acquisition, activating outlets, transacting outlets, site utilization, prepay documentation and quality, KRO management, Acquisition budget management and other sales activities.

- Shouldering responsibility of ensuring to keep 80% to 90% channel active

- Keep eyes open for competitors and make strategy accordingly.

- Product enhancement as per market need or user friendly.

- Accountable for increasing Market share of Domestic money remittance.

Candidate Specification :

Qualification : MBA - Marketing / PG - Marketing

Exp. :

- 10-15 years of exp. Out of which 4-5 years with domestic remittance industry.

- Preferably should have shouldered PAN India level role in earlier assignment with involvement in strategy planning and overseeing execution

- Strong skills in process-engineering and ability to get into atomic level of detail for all critical processes in the complete delivery chain.

- Ability to work in a high pressure, time sensitive organization with an unrelenting focus on overall customer experience and a clear sense of purpose

- Ability to develop and maintain business relationships and work cross-functionally across teams in the organization.

- Exceptional thought leadership, people management and mentoring skills.

- Highly motivated with a proven track record of successful delivery.

- Strong analytical skills with a good understanding of finance and accounting principles.

- Strong understanding and appreciation of technology and its role in supporting service delivery and operations in an eCommerce environment.