Business Head - Customer Analytics - CPG

Experience:10 Years+

Education:

Graduate in Engineering or advanced degree in Quantitative Sciences/ MBA in Quantitative Marketing

Primary responsibilities:

- Conceptualize, design and execute analytical models to embed within the Customer Analytics product

- Test model performance against competitive approaches to evolve concurrent or alternative paths

- Work with engineering teams to develop and deploy analytic code components

- Work with the functional team to define business use cases for acquisition, retention and campaign analytic modules

- Be the solutions consultant on customer deployments for presales consulting, and user adoption workshops

Required qualifications

- 8+ years of experience in developing and deploying quantitative analytical models in consumer marketing and customer analytics domains, in retail/CPG industry.

- Experience across optimization techniques, simulation techniques and statistical modeling methods

- Deep expertise in SAS, R and excel solver

- Functional understanding of the application of analytical techniques to address marketing objectives in consumer industries

- Strategic thinking and project management skills in complex deployment scenarios

Please share your resumes to divya.pscl@gmail.com / divya@employvision.com

You can reach me on 9620434949