Skills : Sr Area Sales Manager  Job Description :   Function : Sales  Key Stakeholders :    Internal :   National Head Modern Trade & Alternate Channels,RSM,Area Heads -Modern Trade,Key Account Manager (KAM),Supply chain - MT & region,Commercial team - MT,Customer marketing manager (CMM)  Externa l:Regional Category Heads / Managers of Retail Chains,Store managers/Cluster Managers,Purchase Heads - Commercial Managers,DC team of customers  Educational Qualification : MBA (Specialization in Sales & Marketing) from a Premier B School / Graduate  Experience : 3 - 4 years (with experience in modern trade sales) if from a Prem B School, 5-7 years years if otherwise  Purpose of the Role :   - Deliver the sales objectives of volume, value, market share and in-store execution; and does the customer facing role for Britannia in the regionThis role will work with cross functional team of MT (KAMs, Customer Marketing, Supply Chain and Commercial).  - Ensure delivery of the channel plans at the store level, ensure merchandising (basis norms), drive field efficiencies, and ensure a robust engagement & relationship matrix with MT customers (inc distributors) at a region level.  - This is a leadership role where the incumbent not only lead the team but also lead the region, and build Britannia imagery in MT  Reporting To : Head - Modern Trade  Number of positions reporting to the role : 4 to 6  Position Titles of direct reportees : PSM, TSI, TSOs.Also, the merchandising team  Key Responsibilities :   Define monthly and quarterly plans to drive volume, value, market share and activations in the region :  - Firm up sales development plan to drive month and quarter priorities of the channel/regionManage order generation through customers and order execution. Led by field team, and closer working with supply chain and KAM  - Plan and Execute brand activation / channel activations at store level by working closely with KAM, CMM, Customer team  - Manage supplies for indirect parties (supplied by distributor)  - Detailed data analysis of Nielsen, Internal Sales, Customer Offtake and activation to understand the gap and opportunities & build plans basis that Drive Merchandising, and in-store execution :  - Manage the merchandising agency and team  - Responsible to ensure execution of merchandising KPIs eg attedance, beat adherance, share of shelf (SOS), availability, promo execution, asset execution & management etc  - Continuous team engagement to ensure high retention in merchandiser & promotersTrain team to deliver differentiated and innovative displays in the store  Drive field efficiencies :  Brand level distribution, Range Selling (unique lines), Dairy distribution, FoB (frequency of billing), TLSD, SAMT Growths & TLSD (stand alone modern trade), focus brands availability, in-store execution (promo, visibility elements, activation KPIs), secondary fill rated to end Customer wiring leading to superlative in-store execution:  Lead the SAMT (stand alone modern trade) and regional chain planning  - Involves TOT planning & adherence, Business planning, Market share deliverables  - Be the face of britannia for all accounts at a regional level.  - Drive engagement and busines through regular reviewsEstablish and run relationship matrix between field team and customer store team, through regular visits (basis norms), reviews and business planning  - Competitiion understanding through customer discussions and field visits  - Bring out opportunities and gaps for the larger team (esp KAM) to work upon  Commercial Management :   Ensure commercial adherence in promo execution from distributors and pricing check at storeClaim management from distributor to commercial team; and system through portalReview and Reporting: Collate data and prepare reports to track various parameters e.g. Sales Efficiency, Sales Achievement and Champion's Scorecard and discuss with the Team.  New Product Management : Work closely with KAM, CMM, Supply chain to understand the channel priorities on new launches/ channel specific planRobust plan to roll out GTM (go to market) strategy, superlative execution in terms of distribution and basic field efficienciesRegular review and progress tracking with team  Contact :   The Apply Button will redirect you to website. Please apply there as well.

Bangalore

Britannia - Senior Area Sales Manager 

Britannia - Senior Area Sales Manager  ,Job Description for Britannia - Senior Area Sales Manager  in Britannia in  Bangalore for (3-7) years of experience. Apply Now!

Job Description for Britannia - Senior Area Sales Manager  in Britannia in  Bangalore for (3-7) years of experience. Apply Now!