Brand Manager - Strategy & Communication - FMCG

Title: Brand Manager–Strategy & Communication

Qualification: MBA (must) from a B-School.

Reports to: Marketing Head

Location: Kolkata

Job description/Experience:

- Analysis of data

- Analysis and formulate the brand strategy including pricing strategy

- Handling/coordination with the creative agency

- BTL activities

- Hands on into the brand planning exercise

- Analysis of market/competition data

- Analysis of the strategy of the competition

- Formulate various schemes like consumer schemes/trade schemes

- Have some experience/exposure to the market research,analysis.

- Having total min. of 3+ years of direct brand handling (the remaining years could be in Advertising/Market research/ Product Management etc.)

CTC Bracket: As per the industry standards

The candidate should preferably be from a reasonably good FMCG / CD Organization. No liquor background candidates.

Professional Skills:

- Sharp ability to understand business requirements and varied economic environments

- Should be highly analytical and should be an out-of-box thinker.

Personal Attributes :

- Ability to manage professionally within a family managed business

- Fit with family values and culture, ability to build consensus while retaining integrity of his own thought process

- Strong focus on speed and ability to adapt change

- A proven track record of longer stints in jobs

Rahul
PMS Consulting (ISO 9001:2008 Certified Consultant)
www.pmsconsulting.in