Brand Manager - Retail

SUMMARY

Responsible for coordinating the communications output within a company.

Communications managers perform a variety of tasks, such as the creation and development of print and online advertising, email marketing, web site management and content development, press releases, bylined articles, white papers, corporate videos and marketing collateral, RFP review and development, marketing budget development and cost tracking. They may aid in the preparation of presentations and/or speeches geared toward employees.

This role provides supervision and direction to staff and often works in conjunction with the marketing department.

PRIMARY RESPONSIBILITIES

- Create company literature and other forms of communication.

- Create marketing and promotional materials, both print and electronic.

- Work with advertisers for timely and useable ad submissions,

- Copyedit, proofread, and revise communications.

- Prepare the Annual Report

- Design and launch email marketing campaigns.

- Recommend, implement and maintain site design and operation.

- Work with manager and business units to determine event budget and manage expenses to that budget.

- Promote products and services through public relations initiatives.

- Develop marketing communications campaigns.

- Create thought leadership materials.

- Create and deliver press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals.

- Identify, develop and execute communications strategy for key media contacts and customer references.

- Research media coverage and industry trends.

- Develop fresh story ideas.

- Conduct extensive media outreach.

- Prepare briefing materials.

- Coordinate scheduling and logistics.

- Coordinate conference, trade shows, and press interviews.

- Manage information.

- Prepare agendas and conduct research.