Brand Manager - Over The Counter - Pharma

Brand Manager, OTC, Pharma MNC

- To lead brand annual plans in line with the strategic objectives of the brand.

- Create and implement Marketing plans in line the brand plan thereby enabling achievement of business objectives and targets.

- Create product and advertising concepts and test them with consumers/ customers

- New product development - Handling the innovation funnel from idea to execution

- Continuously measure and plan to enhance brand's equity and market share

- Insight mining to get new product ideas with a strategic fit to our business

- Managing a cross functional team to deliver on new launch, promotion and renovation networks for the brand

- Manage creative and media agencies to deliver creative's and media planning/deployment

- Brand audit and planning using various data resources, internal and external and alignment on the same with key stakeholders

- Manage the brand P & L with an efficient management of A & P and costs

- Ensures marketing activities comply with the relevant Acts, legal demands, ethical standards and Corporate Business and branding standards.

- Maintains close collaboration with sales team to support them in with local opportunities through micro-marketing

- Consumer mindset with a flair to create new consumer solutions

- Ability to write and test creative concepts; evaluate a creative outcome

- Strategic thinking; analytical, Strong interpersonal skills

- A high degree of social confidence and presentation skills

- Proficiency in MS Excel, Power Point and Word

- Drive for results