Brand Manager OTC Pharma  Client: One of the Largest FMCG (Personal care) Company in India  Position: Brand Manager OTC Pharma  Location: Kolkata  Reports to: Group Brand Manager  Reported by: Brand Executives  ROLE OBJECTIVE  As Brand Manager the incumbent:  - Takes overall responsibility for managing all brands within a category.  - Assists in developing and executing the marketing & branding strategy to improve market share and reach.  - Monitors activities such as media, brand value proposition offered, brand activation, advertising concepts, pricing, packaging, and promotion.  - Ensures co-ordination within brands of the same category in order to ensure brand optimization.  - Ensures that brands leverage on the common market intelligence & consumer needs for the category.  RESPONSIBILITIES  - Ensures that each brand identity and brand equity developed in alignment with the overall corporate brand.  - Monitors coordination between advertising & research agencies, consultants and the brand teams.  - Monitors coordination between R&D and brands within the category to ensure that consumer needs are distinctly met by different products without overlap of targeted usage.  - Scans the business environment to explore options for revenue generation from new and existing customers.  - Assumes responsibility of developing all brand extension strategies, along with the marketing head.  - Prepares all annual plans and budget planning activities for all brands within the category.  - Monitors brandwise budget vis-à-vis actual expenditure.  - Co-ordinates with departments like Sales, R&D, Finance, Integrated Planning, Sourcing & HRD for product & brand related requirements.  - Develops systems across brand teams which facilitate better MIS and synergy of operations.  - Develops market entry strategy for previously untapped geographies based on market intelligence, and validate the same with Marketing Head.  - Ensures that distinct brand focus is maintained in all media activities simultaneously ensuring activities of one brand are detrimental to another.  - Ensures tracking & maintenance of optimal levels of budgets, costs & pricing with respect to the brand.  - Ensuring that the top-line & bottom-line objectives of the brand group are strictly met.  - Supports development of a performance driven culture amongst all employees by implementing the PMS within the brand team  - Ensures adequate motivation and retention of all employees through effective leadership and grooming  - Provides the necessary leadership and guidance to key employees and top performers through mentoring and identification of best practices to enhance performance excellence  KEY INTERFACES  - Media Manager: For all media related issues  - Manager – New brand development: For all new brand launches and market testing  - Sales: For planning promotions developing marketing strategy and to et market feedback  - R&D: For new product development  - Corporate Communication: For standardised brand properties and aligning of individual brands with the co brands & business focus  - Market Research Agencies: For market feedback on Company’s products as well as competitors’ products and strategies  - Marketing & Branding Consultants: For developing Marketing and branding initiatives  - Advertisement & Media Agencies: For all advertisement, endorsement and media related issues  JOB REQUIREMENTS  DESIRED PROFILE  - Post Graduate Diploma / MBA or equivalent in Marketing in Personal Care or OTC Pharma / Food Brand  - 6-12 years in Marketing and atleast 3 years in a position of similar responsibility  DESIRED SKILLS  - Media relations  - Marketing Strategy  - Branding  - Sales  - Advertising / Promotions  - Planning & organizing  - Strategic Thinking  - Communication  - Leadership  - Creativity  - Analytical ability  Suitable individuals pls send your updated profile at: alok.s@stalwarts.us  I will call you accordingly…

Kolkata

Brand Manager - OTC Pharma 

Brand Manager - OTC Pharma  ,Job Description for Brand Manager - OTC Pharma  in Global Leadership Hiring/ Senior Level Recruitment Firm in  Kolkata for (6-12) years of experience. Apply Now!

Job Description for Brand Manager - OTC Pharma  in Global Leadership Hiring/ Senior Level Recruitment Firm in  Kolkata for (6-12) years of experience. Apply Now!