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Head (Leadership Hiring) at Global Leadership Hiring/ Senior Level Recruitment Firm
Last Login: 16 January 2017
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Job Code
161367
Senior or Group Brand Manager (Personal/ Skin Care), SOME SKIN CARE EXPERIENCE IS MUST
Client: One of the Largest FMCG (Personal care) Company in India
Position: Senior or Group Brand Manager (Skin Care)
Location: Kolkata
Reports to: Head - Marketing
Reported by: Brand Managers
ROLE OBJECTIVE
As Senior or Group Brand Manager the incumbent:
- Takes overall responsibility for managing all brands within a category.
- Assists in developing and executing the marketing & branding strategy to improve market share and reach.
- Monitors activities such as media, brand value proposition offered, brand activation, advertising concepts, pricing, packaging, and promotion.
- Ensures co-ordination within brands of the same category in order to ensure brand optimization.
- Ensures that brands leverage on the common market intelligence & consumer needs for the category.
RESPONSIBILITIES
- Ensures that each brand identity and brand equity developed in alignment with the overall corporate brand.
- Monitors coordination between advertising & research agencies, consultants and the brand teams.
- Monitors coordination between R&D and brands within the category to ensure that consumer needs are distinctly met by different products without overlap of targeted usage.
- Scans the business environment to explore options for revenue generation from new and existing customers.
- Assumes responsibility of developing all brand extension strategies, along with the marketing head.
- Prepares all annual plans and budget planning activities for all brands within the category.
- Monitors brandwise budget vis-à-vis actual expenditure.
- Co-ordinates with departments like Sales, R&D, Finance, Integrated Planning, Sourcing & HRD for product & brand related requirements.
- Develops systems across brand teams which facilitate better MIS and synergy of operations.
- Develops market entry strategy for previously untapped geographies based on market intelligence, and validate the same with Marketing Head.
- Ensures that distinct brand focus is maintained in all media activities simultaneously ensuring activities of one brand are detrimental to another.
- Ensures tracking & maintenance of optimal levels of budgets, costs & pricing with respect to the brand.
- Ensuring that the top-line & bottom-line objectives of the brand group are strictly met.
- Supports development of a performance driven culture amongst all employees by implementing the PMS within the brand team
- Ensures adequate motivation and retention of all employees through effective leadership and grooming
- Provides the necessary leadership and guidance to key employees and top performers through mentoring and identification of best practices to enhance performance excellence
KEY INTERFACES
- Media Manager: For all media related issues
- Manager – New brand development: For all new brand launches and market testing
- Sales: For planning promotions developing marketing strategy and to et market feedback
- R&D: For new product development
- Corporate Communication: For standardised brand properties and aligning of individual brands with the co brands & business focus
- Market Research Agencies: For market feedback on Company’s products as well as competitors’ products and strategies
- Marketing & Branding Consultants: For developing Marketing and branding initiatives
- Advertisement & Media Agencies: For all advertisement, endorsement and media related issues
JOB REQUIREMENTS
DESIRED PROFILE
- Post Graduate Diploma / MBA or equivalent in Marketing in Personal Care Brand
- 5-15 years in Marketing and atleast 5 years in a position of similar responsibility
DESIRED SKILLS
- Media relations
- Marketing Strategy
- Branding
- Sales
- Advertising / Promotions
- Planning & organizing
- Strategic Thinking
- Communication
- Leadership
- Creativity
- Analytical ability
I will call you accordingly..
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Posted By
Executive Search Leader
Head (Leadership Hiring) at Global Leadership Hiring/ Senior Level Recruitment Firm
Last Login: 16 January 2017
12356
JOB VIEWS
881
APPLICATIONS
64
RECRUITER ACTIONS
Posted in
Sales & Marketing
Job Code
161367