Brand Manager - Foods Services/FMCG/Beverages/Commodities

Role : Brand Manager - Foods Services/FMCG/Beverages/Commodities

We require a Brand Manager ( Food Services / Heritage - catering to Hotels/Caterers ) for a Leading Specialty Food Brand in India & Abroad, one of the trusted Brands in 4 continents, has won several prestigous accolades both in India and abroad,stands strong as the leading processor and exporters of packaged basmati rice in the country. The company is a dynamic and diversified agribusiness and foods company dealing into varied businesses such as Organic Foods, Grain Storage, Staple Foods and Healthy snacks market with a turnover of 3000+ crores.

- The Organization takes pride & is known for Sustainable Growth, Brand Focus, Integrated Business Model, Culture of Ownership & a Customer Centric Focus.

- In India alone, Brands are featured in more than 1,00,000 outlets, Sells over 300,000 Metric Tons of Packaged Basmati Rice Every Year.

- The Organisation is expanding its Distribution Network, increasing Investments in Advertising & Brand Promotion, Compounded Annual Growth rate of more than 20% Year on Year, 4000+ Food Service outlets in India.

- Company has formed a Joint Venture with Leading Japanese Snacks Maker, Global Leader in Rice based Snacks for healthier Snacking options

- It has a strong global network in more than 65 countries across the globe in major markets like USA, UK, Germany, France, Spain, Middle East, South Africa, Mauritius and Australia.

JD:

- MBA (Sales & Marketing) from a premier institute/5-7 years of experience in Foods/FMCG/Beverages/Commodities marketing with FOCUS on catering to Food Services/Heritage/Hotels/Caterers.

- Implement the marketing strategy for the Food Services/Heritage ( catering to Hotels/Caterers ) product line. The role would also be responsible for supporting all the branding initiatives for the product line including advertising and media relations

Strategy & Planning :

Marketing Strategy :

- Assist the Head, Marketing in preparing the annual marketing budget in line with the overall business objectives

- Formulate the media promotion strategy for promotion by recommending an optimum mix of media channels and media buying

Operations :

Brand Branding :

- Translate business strategy/ plans into financial/ bottom-line impact through effective marketing and promotion of product lines

- Interact with the Sales team regarding the events that are being organized under the Brand and keep them updated with the branding plans

- Identify and interface with advertising / communication agencies to execute branding, promotion/advertising campaigns and ensure adequate coverage of the events in the concerned media space

- Ensure a high level of brand recall in each product segment

- Content development and creative planning to execute the advertising plans in line with the overall marketing strategy

- Lead the preparation of marketing content and material for communication

- Lead the design of communication collateral, posters, advertisements, presentation templates and other material required for an effective sales pitch

- Work in close coordination with the Sales team and use the same for arriving at a detailed Customer evaluation to ensure the best branding

Customer Relationship Management :

- Develop customer relationship building processes and ensure their implementation at the operational level

- Develop and implement processes to capture market information and changing customer preferences, analyze them and highlight key trends and their impact

- Establish and deploy service level agreements with various vendors and service providers

Financial & Control :

- Ensure adherence to the approved budget set at the beginning of the year

- Drive efficiency in processes by identification of cost effective channels for effective brand related publicity and advertisement