The opening is with a leading FMCG company (personal care and cosmetics products).

Job Location : Singapore

Brand Manager / Group Product Manager - ( South east Asia)

- Positioning of that brand in competitive context.

- Ensures that each brand identity and brand equity developed in alignment with the overall corporate brand.

- Monitors coordination between advertising & research agencies, consultants and the brand teams.

- Monitors coordination between R&D and brands within the category to ensure that consumer needs are distinctly met by different products without overlap of targeted usage.

- Scans the business environment to explore options for revenue generation from new and existing customers.

- Assumes responsibility of developing all brand extension strategies, along with the marketing head.

- Prepares all annual plans and budget planning activities for all brands within the category.

- Monitors brand wise budget vis-à-vis actual expenditure.

- Co-ordinates with departments like Sales, R&D, Finance, Integrated Planning, Sourcing & HRD for product & brand related requirements.

- Develops systems across brand teams which facilitate better MIS and synergy of operations.

- Develops market entry strategy for previously untapped geographies based on market intelligence, and validate the same with Marketing Head.

- Ensures that distinct brand focus is maintained in all media activities simultaneously ensuring activities of one brand are detrimental to another.

- Ensures tracking & maintenance of optimal levels of budgets, costs & pricing with respect to the brand.

- Ensuring that the top-line & bottom-line objectives of the brand group are strictly met.

- Supports development of a performance driven culture amongst all employees by implementing the PMS within the brand team

- Ensures adequate motivation and retention of all employees through effective leadership and grooming

- Provides the necessary leadership and guidance to key employees and top performers through mentoring and identification of best practices to enhance performance excellence

- Should have complete understanding & first hand exposure on the marketing processes including the following:

- Understanding consumer & consumer behavior, should have thorough understanding of the Brand consumer & Understanding Brand model.

- Agency handling (Advertising, Media , MR etc.)

- Market Research basics and process.

- Media planning .

- Understanding of Marketing ROI and complete knowledge on the competition brands & their activities in the market place

- Designing & implementation of Trade promotions

- Celebrity handling & management

- Understanding of taxation & financial planning, including brand GC & NCs.

- Brand Positioning. Brand Management. Marketing ROI.

- Designing & implementation of Consumer promotions.

- Should have prior sales exposure across channels esp. Modern trade & institutions.

Around 5 – 9 yrs years of Experience in marketing/brand management.

If Interested kindly share your resume to vidya@topgearconsultants.com

Pls mention your current and expected Ctc as well..

Thanks and Regards,
Vidya.Venkat |Vice President -Talent Acquisition and Group Operations
TopGear Consultants Pvt Ltd has been awarded an NSIC-CRISIL rating of SE 3B