Company: One of the largest FMCG Company

Location: Delhi/NCR

Designation: Brand Manager

Job description:

- Leading all marketing activities as Brand Custodian, which includes developing ATL & BTL programs for the brand valued as approx 50 Crore INR,

- Work with Global Brand team to co-develop brand strategy and positioning for India

- Initiate, develop, execute and implement and monitor activation and innovation projects on the brand, based on consumer- and market insights

- Formulate and implement media concepts and innovation which fit the brand strategy.

- Monitor base business, signal deviations and develop and implement corrective action with close cross functional working

- Responsible for AOP execution of initiatives: Volume, Revenue, Profitability, A&M management and delivery of Net Rev, Innovation program, Activation including ATL & BTL

- Responsible for formulation and execution/implementation of the brand strategy \

- Ensure alignment with key stakeholders to drive the brand’s agenda in-market

- Work with R&D to develop an innovation pipeline, inspired by existing global products/ concepts

- Responsible to have on continuously base profound knowledge of the market, trends and consumers and act upon it & to further deepen marketing excellence skills

Experience and qualification:

- MBA with 3-5 years of Experience with exposure to Marketing/brand & a strong background of market operations

- Premier institute MBA/PGDBM

- Fmcg experience would be a preference

- Sales and marketing experience

- Experience of having handled agency interactions

Please send your resume to nidhi.kalra@helix-hr.com

Nidhi Kalra
Partner, Helix HR
Add: Plot # 15, Sant Nagar, East of Kailash, New Delhi
www.helix-hr.com