- Develops a strategy for the brand in alignment with the corporate plans and overall marketing plans.  - Understands & defines the brand identity & align all the brands plans accordingly.  - Coordinates with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity  - Plans ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity.  - Coordinates with R&D for product conceptualisation, positioning, new product development etc. Develops and executes plans for brand extension.  - Develops annual plans and budgets for the brand. Coordinates with internal & external media agencies for implementation of the Brand's strategy.  - Ensures that the brand focus is maintained through media & PR activities. Monitors, tracks & evaluates market & competitive dynamics.  - Assists in developing market entry strategy for previously untapped geographies based on market intelligence.   - Undertakes all market research for obtaining feedback on various aspects of the brand.  - Monitors and tracks of performance of brand based on specified criteria.  - Plans and ensures required marketing support for brand in terms of advertising, promotion, schemes etc in coordination with sales team.   Industry Experience: FMCG

Mumbai

Brand Manager - FMCG  

Brand Manager - FMCG   ,Job Description for Brand Manager - FMCG   in TopGear Consultants Pvt. Ltd. in  Mumbai for (0-10) years of experience. Apply Now!

Job Description for Brand Manager - FMCG   in TopGear Consultants Pvt. Ltd. in  Mumbai for (0-10) years of experience. Apply Now!