Job Purpose & Scope :  Job Purpose :   - To drive the Brand Management function for Consumer Products Segment   Scope :   - Set up Brand Architecture for CPG,Brand Growth Plan,Annual Marketing Plan,The Creative Process - Customer Engagement Program   Major Areas of Responsibilities :  Set up Brand Architecture for CPG :   - Rationalize existing brand portfolio   - Define the Target Customer for each brand & create a brand personality (brand key / brand prism)   Brand positioning Brand Growth Plan :   - Create robust tracking mechanisms for various Brand Parameters   - Growth targets for brand parameters identified above basis brand spends   Annual Marketing Plan :   - Craft an Annual Marketing Plan which maps into sales targets of different categories   - Use the 4 marketing tools of ATL, BTL, PR & Digital   - Define sales drivers   The Creative Process :  - Work with the creative agencies (Creative, Digital, PR, Media) to produce winning creatives   Product Marketing :   - Design brochures, online & offline content (text, videos, snaps) that appeal to the Target Customer   Customer Engagement Program :   - Leverage Consumer Database (Complaints & Shop, Bajaj) to drive brand awareness o Customer Loyalty Programs to drive repeat sales   Person Specifications :  Essential Qualification : Graduate + MBA   Desired Qualification : MBA in Marketing   Experience : 4 to 5 years   Industry Preference : Electric Appliances (Brown Goods), White Goods industries

Mumbai

Brand Manager - Consumer Products 

Brand Manager - Consumer Products  ,Job Description for Brand Manager - Consumer Products  in Talent Networks in  Mumbai for (3-5) years of experience. Apply Now!

Job Description for Brand Manager - Consumer Products  in Talent Networks in  Mumbai for (3-5) years of experience. Apply Now!