Brand Manager - Consumer Healthcare Buisness - IIM/XLRI/FMS

Brand Manager (2-5 yrs)

The incumbent would be managing the brands portfolio for the Consumer Healthcare Business & would be responsible for its overall health and marketing capabilities Pan - India.

Qualification : Full Time MBA(Marketing) from top & tier 1 institutes.

Batch : 2012 & 2013

Role Title : Brand Manager

Reporting to : Marketing Lead (Head), CHC

Stakeholders :

Internal : Sales, Marketing, Supply Chain & Medico marketing (Branded Generics Business), Product Teams, Sales & Marketing Teams (Consumer Healthcare Business)

External : Creative, Digital, Media & Activation agencies

Areas Of Responsibility :

Strategy & Planning :

- Develop strategies and innovation master plans for Consumer Healthcare Business portfolio/category in line with Company Business objectives.

Brand/Category Management :

- Define and drive brand management, media planning and market research planning, execution and review processes

- Supervise Brand management, Media Planning and Market research initiatives for facilitating delivery

- Drive the use of advanced digital/social media marketing tools

Brand P&L :

- Manage investment levels and allocation of spends by category and brands

- Manage budgets, allocate resources, and deliver market-share, gross-margin and financial targets for each brand

Liaise with external agencies :

- Drive the selection of the creative, digital, media and activation agencies and manage them for branding initiatives.

Key Deliverable :

- Drive the - Sales growth- and - Market Share- for category/brand portfolio and ensure profitability.

- Drive the - Brand equity- for the category/brand portfolio.

- Build the marketing capabilities among the marketing team.

Ideal Candidate Profile :

- Robust experience in FMCG and/or Consumer Healthcare marketing; extensive experience in consumer goods industry would be preferred.

- A dynamic and result oriented marketing professional with proven prior experience of launching - new products

- Prior proven experience in identifying actionable consumer insights is a must

- Prior - hands-on experience- of working in television commercials (minimum 3 - 4 commercials), managing media agencies and media plans, running effective digital campaigns is a must.

- Experience in collaborating with cross-functional teams viz. advertising, product, communication teams etc.

- Prior experience with managing multiple touch points viz. digital/print media/radio etc.

- Proven listening, negotiating and influencing skills

- A dynamic go-getter with excellent analytical skills and with a proven ability to think on his feet.