General Purpose
To develop, establish and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising and promotional activities of the organization.
Main Job Tasks and Responsibilities
- manage and coordinate all marketing, advertising and promotional staff and activities
- conduct market research to determine market requirements for existing and future products
- analysis of customer research, current market conditions and competitor information
- develop and implement marketing plans and projects for new and existing products
- expand and develop marketing platforms
- manage the productivity of the marketing plans and projects
- monitor, review and report on all marketing activity and results
- determine and manage the marketing budget
- deliver marketing activity within agreed budget
- report on return on investment and key performance metrics
- develop pricing strategy
- Conduct market research to identify selling possibilities and evaluate customer needs
- Actively seek out new sales opportunities through cold calling, networking and social media
- Set up meetings with potential clients and listen to their wishes and concerns
- Prepare and deliver appropriate presentations on products/ services
- Create frequent reviews and reports with sales and financial data
- Ensure the availability of stock for sales and demonstrations
- Participate on behalf of the company in exhibitions or conferences
- Negotiate/close deals and handle complaints or objections
- Collaborate with team to achieve better results
Education and Experience
- MBA/PGDM in sales and Marketing domain.
- experience in all aspects of developing and managing marketing strategies
- technical marketing skills
- proven experience from construction /Real estate indusry will be prefered.
- relevant product and industry knowledge
- Proven experience as a sales executive or relevant role
- Proficiency in English
- Excellent knowledge of MS Office
- Thorough understanding of marketing and negotiating technique
- experience with relevant software applications
Key Competencies
- excellent written and verbal communication skills
- formal presentation skills
- organization and planning
- strategic thinking
- problem analysis and problem-solving
- team-leadership
- persuasiveness
- adaptability
- creativity
- judgement
- decision-making
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