Baxter - Manager - Marketing

- Defining the strategy for the business for the year

- Conceptualization of marketing ideas and themes to run campaigns and activities

- Monitor implementation of marketing ideas and activities in coordination with the sales team

- Own of brand communication (paper and digital) ; Submission of business cases; Launch activities

- Need Gap Analysis of the category for new product launch

- Developing and implementing a business-wide go-to-market plan (GTM)

- Conducting periodic reviews of GTM and measuring engagement/activities and business output

- Design and implement activities along with Medical Affairs for KOL advocacy

- Driving digital marketing like email campaigns, online marketing and use of digital media's for promotion

- Aggregate and use competitive intelligence to devise national marketing strategy

- Understand and provide inputs on market trends, shifts related to product usage

- Accountable for marketing spend

- Running dashboards and utilizing SFE for analytics and in sighting

- Collaborate with Franchise Leaders on driving product pricing

- Drive sales team engagement activities like Cycle meets, monthly review meetings etc

Candidate Profile :

Full Time MBA/PGDM degree is must

Prior sales experience or Medicine Degree will be added advantage

Post MBA, 6 + years of Experience