Bajaj Finserv - Senior/National Manager - Mobile Marketing

KEY ROLES AND RESPONSIBILITIES

A. TRAFFIC, ACQUISITION AND FUNNEL MANAGEMENT

- Execute various traffic generation and conversion programs for mobile

- Embed tools to drive funnel conversions

- Identify and implement funnel optimization initiatives

B. FEATURES AND CAPABILITIES MANAGEMENT

- Benchmark feature sets of mobile environments with competition

- Work with Martech to institute a real time UX optimization process

- Work with Research and Insights team to identify pain points and optimization opportunities

- Introduce new features and functionalities

- Work with Martech for new feature builds

C. PERFORMANCE MANAGEMENT

- Work with Precision marketing to leverage data to drive funnel and conversions

- Own reporting and analysis of campaigns, showing total impact of online marketing activities and overall online marketing ROI

D. STRATEGIC ROADMAP

- Create the strategic marketing roadmap for mobile, including the browser and app ecosystem, clearly laying out the long term plan for both the environments

- Convert the strategy into an annual operating plan, marking out capabilities, initiatives and milestones

- Work with the Martech team to develop capabilities and other COEs within Digital Marketing to carry out key programs

E. MARKETING PLANNING AND EXECUTION

- Work with strategic brand management teams to develop a clear and compelling proposition, user benefits and product positioning

- Define the marketing plan for mobile

- Drive awareness for and utilization of mobile app ecosystem

- Leverage various marketing channels to drive app downloads and usage

- Increase share of mobile across brand and business KPIs

ESSENTIAL SKILLS

- Understanding of mobile marketing ecosystem

- Direct Hands On experience of running large performance marketing programs for mobile

- Strong experience in using data / insights & analytics to drive marketing decisions and strategy

- Comfort with marketing technology interface and abreast of latest mobile technologies

APTITUDE

- Leadership

- Team management and indirect influence

- Stretch, Speed and agility

- Manage change and ambiguity

- Passionate about possibilities

PAST EXPERIENCE

- 6-10 year's experience with at least 3 years managing Mobile Marketing platforms in a high growth company

- Post graduate in business management or a specialization in digital marketing

- Strong bias for E-commerce experience

- Exposure to P&L management is a significant plus