Why This Position Is Required :  - Consolidate all ongoing digital marketing initiatives and add multiple legs to the digital marketing portfolio  - Drive demand for various disintermediated businesses using direct to consumer digital highways  - Digital marketing is the cornerstone of driving the strategic marketing agenda of transitioning from a support to steer function   Key Roles And Responsibilities :  Digital Marketing Blueprint And Practices Plan :  - Define the overall digital marketing strategy and therein, define the plan for each practice covering search, display, affiliates, mobile, ecommerce, content and social media. This will cover all proprietary digital assets and across our digital footprint on third party assets  - Build category leadership through effective execution of overall strategy  Integrated Digital Marketing :  - Leverage various platforms like Advertising platforms, listening tools, Campaign management platforms, Social platforms and alike, to orchestrate successful campaigns across the entire digital ecosystem  - Create and execute integrated digital marketing plans to drive business and brand objectives  Traffic And Acquisition :  - Own and leverage all managed marketing channels including: email, organic search, paid search, affiliates, app download campaigns, display advertising, and paid and social to drive traffic to digital assets  - Leverage originated traffic to drive campaign metrics  Content Marketing :  - Create and execute a comprehensive content marketing strategy to build psychological size  - Leverage content to drive influence through social media platforms and relevant third party platforms  Performance Marketing :  - Drive analytics implementation & usage across all digital assets and leverage BI to improve output metrics  - Own reporting and analysis of campaigns, showing total impact of online marketing activities and overall online marketing ROI  - Own return on Investment for all online marketing initiatives  - Drive traffic and offtake growth on all devices (app, mobile site and desktop)  Cross Functional & Cross-coe Collaboration :  - Collaborate with Centers of Excellence within the function   - Work with Analytics & BI to leverage data and drive higher ROIs  - Work with Digital Capabilities COE to create new assets and enhance current asset outputs

Pune

Bajaj Finserv - National Manager - Digital Marketing 

Bajaj Finserv - National Manager - Digital Marketing  ,Job Description for Bajaj Finserv - National Manager - Digital Marketing  in Bajaj Finserv in  Pune for (8-12) years of experience. Apply Now!

Job Description for Bajaj Finserv - National Manager - Digital Marketing  in Bajaj Finserv in  Pune for (8-12) years of experience. Apply Now!