Product Manager - Hospital Care

Job Description :

Job Title : Product Manager Hospital care

Job Family: Marketing

Reporting to: Marketing Manager

Location: Mumbai

About the Company

Company was founded in 1839 and is operating for 177 years in the healthcare industry. The company has a presence in 64 countries with a global turnover of 6.13 million Euros. It employs around 56,000 people worldwide. Sharing Expertise is our promise to share, effectively utilize and commit to expanding medical knowledge and expertise in healthcare through dialog with our partners. The management & the employees worldwide have committed themselves to this promise. The key to our success is high degree of innovative drive coupled with creativity of highly qualified workforce, adoption of technology, quality of care and products for healthcare workers and patients safety, company has made rapid strides in the Indian healthcare market.

Company India has sales operation spread across the country with direct representation in more than 2000 hospitals. Through its expert sales force, Company engages with more than 10,000 medical professionals in large corporate hospitals and many teaching colleges. nationwide presence with over 500 channel partners spread across the country, helps to service customers faster and in an efficient manner. The company operates through four business divisions: Hospital Care, Aesculap, Avitum and the Out-Patient Market.

Key Responsibilities:

- Manage and Implement Marketing Strategy for Specific SBA

- To Solve complex problems in creative and effective way, and support local sales activities

- Develops and manages new product introduction process, including project management, Launch activities, line extensions and modifications

- Develops and maintains relationships with KOLs

KRAs & Specific Roles :

- Conducts ongoing research to define market needs (includes interfacing with hospital personnel, clinicians, nurses, and sales representatives, hospital observation, and literature review and updation of database) to develop and maintain product lines.

- Creates Marketing Plan & sustainable marketing strategy for portfolio

- Identifies, implements, and plans new product styles, patterns, line extensions, demand, and deletions.

- Creation and implementation and updation of Marketing Plans

- Develops, analyzes and maintains competitive profiles for products and competition

- Performs and leads special projects and campaigns as assigned.

- Provides Solutions in a scientific and best possible ethical way to solve customer problems

- Develops all marketing communications materials and promo inputs (catalogs, brochures, give-aways, press releases, and training materials) for assigned product line in creative and scientific way

- Creates dynamic customer database & distributes updates on products, the market, and competitive activities.

- Provides technical product support to the sales force,

- Coordinates participation at workshops, group meetings, and group presentations through scientific support

- Requires no instruction on routine work and only general instructions on new assignments.

- Produces accurate product sales forecasts in conjunction with Forecast Department and maintains on a monthly basis. Effective preparation and execution of launch plans

- Produces and maintains accurate product sales forecasts in conjunction with Forecast Department.

- Formulates effective pricing strategies. Develops short-term product promotion strategies.

- Create Marketing Strategy to Maximize the contribution from New product launches

- Follow the SOP for new product launch with regards to article creation, ordering, inventory management and sales follow up

- Create controlling tools for post launch monitoring

- Define and Create KOL development plans

- Scientific Activities to create a strong KOL database

Key Competencies :

- Team Player

- Good Listener

- Persuasive

- Flexible, creative mind, strategic thinking

- Honest, open, accountable, fair with others

- Easily opening up to social contacts

- Winning personality

- Written & Interpersonal Skills

- Advanced Computer Skills

Educational Qualification and Experience

BE / B. Pharm/M. Pharm or BSc /M.Sc in biological Sciences with additional professional qualification MBA or equivalent

Candidate should possess minimum 8 years of total professional experience in which minimum 5 years should be from Product Management with an experience of new product launch .