Axis Bank - Lead - Digital Analytics - SAS/R

Job Description:

The analytics vertical would include bank website, internet banking portal and mobile banking app. The candidate will be responsible for the following in his/her job role

- Plan, build and improve the data infrastructure platform for web & mobile analytics

- Work with the electronic banking team to identify business, technical & reporting requirements

- Diagnose data capture issues and work with teams to resolve

- Analyze customer experience, transactions and behavior based on internet and mobile usage with statistical techniques like decision trees/K-means clustering

- Build analytical driven sales & service strategies across these digital channels

- Establish monthly reviews with senior management on digital channel performance, growth and sales/service conversions

- Conceptualize, experiment and implement machine learning algorithms to predict the - next best action- for the customer, R & Python expereince is a must.

- Ability to build web scrapers/crawlers/ crawl social media sites

- Ability to work with Clickstream/Unstructured data

- Knowledge of statistical packages and concepts

- Good banking domain knowledge and expertise including profitability of banking products

- Should have experience on SAS / EG ( at least 2-3 yrs. of experience).

- Good knowledge of - R-

- Experience working with databases is a plus (SQL)

- Hands on experience with web analytics applications (e.g. Google Analytics, Webtrends, etc.)

- Strong data handling, interpretive and problem solving skills with the ability to process large volume of transaction level data and efficiently derive actionable results.

- Having a flair for programming algorithms in analytics space

- Having a results oriented attitude with go get it done skill

- Good project management skills while working with both internal and external partners

- Should have a high degree of motivation with a continuous thirst for learning

- Establishing and driving the digital analytics agenda for one of the largest banks in India

- Regular synthesis, reporting, analysis and insight driven approach for the bank's digital channels

- Analytically driven sales and services through internet and mobile banking

Advanced degree (master's or above) in a quantitative subject such as Engineering, Mathematics, Operations Research, Statistics, Economics or Finance with overall 4-7 Years of Experience.