Job Description - The Shopping Category Lead will be responsible for building this segment for the Bank to significantly grow shopping enabled Fee Income for the Bank. This position will lead the Bank's platform and marketing initiatives and liaison with internet, Mobile banking and website teams to deliver on the shopping use case. The candidate will be expected to develop overall e-commerce ecosystem via shopping partners and also build a comprehensive strategy including right resources, spending, and right programming/tactics to grow Shopping as a category  Key Result Areas -   Drive and Report monthly targets via Shopping Mall category   Develop annual promotional and marketing plans & product road-map for key Shopping Categories viz travel, egifting, music etc  Manage and execute partner specific marketing plans (e.g Hungama music, musafir.com, Euronet etc)  Partner with reatailers to leverage bigger programs/campaigns to drive purchases across e-commerce sites   Ensure Shopping category shows-up as best in class on website, IB & MB sites with latest promotional images, discounts, compelling copy, and brand-specific pages are updated across all platforms  Work with cross-functional teams as needed to ensure the right shopping experince is delivered for key categories on the bank's platform Responsible for pricing and demand generation. This includes working with other members on the category management team to come up with innovative promotions and site features to improve customer experience.   Explore and build long-term strategic partnerships and develop cross-promotional campaigns to grow the category  Key Relationships Marketing, etailers, Aggregators, IT Team, Product Team, Portfolio team, Campaigns team   Competencies Required -   Strong business judgment with a track record of successful negotiations and overall relationship management.   Ability to think strategically and tactically, with excellent attention to detail   Proven analytical thinking, project management skills, attention to detail and exceptional organizational skills are essentia  Experience in technology driven ( ecommerce) project management skills will be an added advantage"   Academic Qualifications Required Engineering / MBA preferred   Nature of Relevant Work Experience Required Project Management, Marketing and Promotions, Revenue Generation, Technical development   No. of Years of Relevant Work Experience 8 to 12 Years   Preferred Companies  (if any) ecommerce, Service Aggregators, OTA's

Mumbai

Axis Bank - Digital Banking Role - Shopping Category Lead  

Axis Bank - Digital Banking Role - Shopping Category Lead   ,Job Description for Axis Bank - Digital Banking Role - Shopping Category Lead   in Axis Bank in  Mumbai for (8-12) years of experience. Apply Now!

Job Description for Axis Bank - Digital Banking Role - Shopping Category Lead   in Axis Bank in  Mumbai for (8-12) years of experience. Apply Now!