The individual will be a part of the Cards Marketing team and the primary role will be design and implementation of various marketing initiatives for Credit & Debit Cards. The incumbent will be responsible for the following:  - Develop the go-to-market plan for the launch of the new Credit & Debit Card variants & the plan for year-round promotion of the same  - Branding & designing the communication for feature-led campaigns on Credit & Debit Cards  - Conceptualize and design the card plastic, welcome kits etc. in line with the overall brand guidelines   This role involves coordination with the Product teams, partner agencies and the internal Marketing team to deliver on the overall marketing objectives set.   Typical day in the life of this candidate will involve -   - Interaction with the Product team to understand the business objectives and devise marketing plans to fulfill the same  - Consumer Immersion to understand the barriers and triggers for the product to create a impactful marketing plan including communication  - Interaction with the various partner agencies (creative, media, digital and campaign management) for developing communication and execution of the campaigns  - Negotiation with various alliance partners on branding deliverables and ensuring the implementation of the same   - Interaction with various stakeholders within the organization for fulfillment of marketing plans  - Tracking and monitoring effectiveness of campaigns across mediums  - Identification of new initiatives to enable achievement of identified goals  Qualification and Experience  - ~5 years- experience in marketing/ brand roles at client side or client servicing/ planning at agency  - MBA / Post Graduate   Grade: Manager/ Senior Manager  Skill Requirement - Must Have  - Consumer centric approach   - Interest in developing communication for audiences  - Good communication and presentation skills  - Excellent interpersonal skills - ability to interact and influence multiple partners and internal/external stakeholders  - Ability to multi-task and be able to handle multiple brands/categories simultaneously.  Good to Have -  - Agency and client side experience  - Understanding of financial products and associated consumer behavior

Mumbai

Axis Bank - Brand Manager - Cards 

Axis Bank - Brand Manager - Cards  ,Job Description for Axis Bank - Brand Manager - Cards  in Axis Bank in  Mumbai for (5-9) years of experience. Apply Now!

Job Description for Axis Bank - Brand Manager - Cards  in Axis Bank in  Mumbai for (5-9) years of experience. Apply Now!