Position: Associate Vice President - Marketing (Market Research)	  Location: Mumbai(HO)  Job Summary:  Responsible for:  - All Marketing, Consumer, Distribution and Product research  - Build and support a culture of data / research insights based decision making  - Study Industry forecasts and macro trends impacting the Insurance sector  - Strategic insights into business planning  - Team, agency and process management  Key tasks & responsibilities:  - Identify & fulfill research needs in Marketing, Consumer, Distribution & Product functions  - Drive a culture of research among internal departments  - Creating awareness and need for new research   - Define clear research objectives and share with stakeholders for approvals  - Share research findings with stakeholders and help derive the plausible next steps  - Using insights from research into strategic decision making  Manage deliver of Continuous (ongoing studies) & Adhoc studies:  - Ensure quality & timely completion of all tracking studies for all the departments (Ad and Brand Track, PR Track, Mystery studies, Branch audit, VoC studies)  - Delivering quality research data within TAT to the end department  - Ensure Quality and timely completion of all the ad-hoc studies for all the departments internally (Concept, Script testing for Marketing and communication team, Pre-post Campaign, Advert testing, Other Ad-hoc Qualitative/ Quantitative studies for Operations, Distribution & Product teams)  Industry trends and forecasts:  - Understand macro trends across the Financial sector thus giving insights for development of new marketing / product concepts  - Understand the key factors impacting the Industry & various players  - Undertake research programs either independently or in association with the financial sector (syndicated)  Managing the Research agencies:  - Identify suitable agencies based on research requirements  - Help the agency in understanding company's objectives from the research and if necessary take steps to educate the researchers to ensure top quality of output  - Work with the Research Agency in arriving at quality outputs (Toplines / presentations) in line with the research brief  - Do efficient Vendor management (ensure best value for money for the organization by creating an understanding of category requirements, challenges faced by us, for a better solution to be derived)  Managing process, compliance & audit requirements:  - Ensure all other external and internal research related processes are in line with guidelines / processes  - Publish a research calendar, budget management, support audits & compliance measures  Team management:  - Build training & development calendar for self & team members, hand hold individuals / teams on studies   - Attend adequate training programs   Competencies / skills required:  - Looking out for candidates from either FMCG, Financial companies or from consulting side  - Somebody with 10-12 yrs exp  - Good MFSI/FMCG knowledge is a must  - Good leadership/team management and communication skills.

Mumbai

AVP - Market Research - FMCG 

AVP - Market Research - FMCG  ,Job Description for AVP - Market Research - FMCG  in Its All About People Pvt. Ltd. in  Mumbai for (10-12) years of experience. Apply Now!

Job Description for AVP - Market Research - FMCG  in Its All About People Pvt. Ltd. in  Mumbai for (10-12) years of experience. Apply Now!