AVP/GM - Media Management - Real Estate

RESUMES ARE INVITED TO BE A PART OF INDIA'S TOP REAL ESTATE BRAND IN MUMBAI..

POSITION: AVP / GM MEDIA MANAGEMENT

EXPERIENCE: 8 - 10 years

PROFESSIONAL & TECHNICAL QUALIFICATIONS:

- Post graduation from reputed media/communication management institutes (MICA, SCMHRD, SIBM, NMIMS, etc.)

- Has worked with large reputed media agencies (GroupM, Madison, Starcom, Carat, Lodestar) and / or in a similar capacity with other reputed organizations in the FMCG / consumer durables space

PROFILE REQUIREMENTS:

- Should have prior and sound experience in Media management, including out-of-home and digital media, in domestic and international markets

- Working across traditional media and emerging platforms (digital, mobile, etc.)

- Managing a media budget of Rs. 80 - 100 cr.

CURRENT PROFILE SHOULD REFLECT THE FOLLOWING:

1. AGENCY MANAGEMENT:

- Managing agency relationships to ensure deliverables are met in terms of campaign planning and implementation

- Briefing, setting campaign objectives, media planning / buying, post campaign evaluation and analysis

- Benchmarking and negotiation

- Competitive scanning and reporting

2. INTERNAL STAKEHOLDER MANAGEMENT:

- Work closely with various divisions of the Marketing team to deliver on brand and marketing objectives in a holistic way

- Bringing to the table opportunities in line with brand objectives

3. DRIVE STRATEGIC DIRECTION:

- Use of consumer insights to deliver marketing value in communication planning

- A data-based and analytical approach to defining key market communication strategies

4. DRIVE INNOVATION:

- Should have worked on innovative media campaigns including on-ground activation, content integration, print innovations, co-branded movie promotions, mobile marketing, etc. resulting in disproportional brand impact