Responsible to develop and implement category strategy for beauty categories to support the top & bottom line growth for India.   - Additionally responsible for being the voice of local market to the regional group to enable the creation of the three year marketing strategy, and translating the 3-year strategy into a one year annual plan and leading its effective implementation in support of beauty sales growth.  Areas of Responsibility:  Strategize & Manage category portfolio to provide framework for market share growth:  - Leads the team and establishes the direction to support the creation of a 3 year robust category strategy which is aligned to local, regional and global. Provide a framework for category and market share growth.  - Identify product gaps and/or incremental opportunities for growth based on the emerging consumer trends and competition scenario  - Capture both the internal and external market environment and input into plans to safeguard the brand, category, and total business sales and profit performance expectations.   - Translates the three-year marketing strategy into a one-year strategy for the country  - Communicates and sells the category vision to key functions in the local market. Gains approval and ensures integration of the strategy into the country business plans. Demonstrates tenacity in ensuring that agreed strategies are effectively and consistently implemented across all functions  - Leverage equity of the celebrity to build awareness.  Create Identity for Avon store to ensure strong customer pull:  - Create a pleasurable & positive Shopping experience for the consumers by ensuring categories & brands are not cluttered, well spaced and flowed in each brochure.   - Ensure categories & Brands stores have creative refresh once in quarter with a new brand stories   - Coordinate preparation of and give detail creative briefs in line with the agreed creative direction for the brand and inputs into creative reviews to ensure effective implementation of brief.  Brand Activations:  - Identifying marketing activities to build the brands and support global strategic priorities   - Support the implementation of Super Hit strategies   - Execute the launch program for new products, brand building actions and strategies, in partnership with Sales, Sales Promotions and Merchandising Teams   - Build Brand through all the touch points - with an integrated plan across all mediums   - Re-energise the core with New launches by ensuring we brand activation are focused on new & inline.  New Product Development:  - Identifying consumer needs feedback into IMI & closely coordinate research/ study to gather more consumer insight  - Lead delivery of New Products in liason with Regional Team ensure we meet the newness target for the new with relevant without any secret launches in the brochure And with proper focus, space & Investment  Harmonizing the Product Line:  - Suggest, implement, and monitor innovative actions to improve product line KPIs.  - Conduct Product Line reviews to ensure we are competitive in the market place and at the same time review opportunity to rationalize the product portfolio.  Develop and execute category & Brand plans:   - Creates annual framework to evaluate category, brand and product sales potential. Managing resource allocation of consumer related investments, advertising, and consumer motivation activities in support of sales and profit achievement.   - Maximize brand profitability by conducting regular product screening on both inline & new concepts.  - Set pricing guardrails for each categories & Brand and Maximizes categories & brands profitability by conducting regular product screening for new concepts & competition review for Inline products.  Experience: Post Graduation in Marketing with experience in FMCG & Consumer goods industry  Competencies:  - Managing the Category and Brand Portfolio   - Knowing the Consumer   - Executing Merchandising Campaigns   - Excelling at Business Planning and Financial Analysis   - Integrating Cross-Function and Cross-Border Operations

Delhi NCR

Avon - Senior Manager - Category Marketing   

Avon - Senior Manager - Category Marketing    ,Job Description for Avon - Senior Manager - Category Marketing    in Avon in  Delhi NCR for (8-12) years of experience. Apply Now!

Job Description for Avon - Senior Manager - Category Marketing    in Avon in  Delhi NCR for (8-12) years of experience. Apply Now!