AstraZeneca - Marketing Manager

Key Result Areas/ outputs:

- Work with partner company to optimise the new product launch.

- Builds close working relationship with partner / internal teams

- Formulates Marketing Strategy for portfolio in therapeutic area, including new business opportunities

- Ensures completion of product strategic and tactical Plans, and Monitors the implementation

- Builds relationships with key external stakeholders, and builds AZ networking

- Develops an effective team, and ensure cross-functionality

- Maintains and improves systems and processes

- Adherence to AZ and industry code of conducts, ethics and code of marketing practice

- Strong Alignment to sales functions.

- Accountable for managing & driving the A&P budget of the brand portfolio and actively involved in supporting & challenging the sales team to deliver targets.

Key Result areas/ outputs:

Activities:

Work with partner company to optimise the new product launch.

- Project manage effective prelaunch & launch activities to maximise brand opportunities.

- Work closely with regional / global / local teams & shape the product category through impactful medico marketing activities.

- Build therapy area leadership to pave the way for future brand launches in the TA.

- Builds close working relationship with partner / internal teams

- Build excellent working relationship within / partner in line with the company objectives.

- Defines priorities and give direction to achieve ambition and targets.

- Provides strategic direction to the team and ensures the delivery against plan. .

- Builds close working relationship with other internal departments

- Builds close working relationship with Sales force & SFE

- Builds close working relationship with SLSMs, FLSMs & Sales Representative & SFE team

Key Result areas/ outputs:

Activities:

Measurement Criteria:

- Formulates Marketing Strategy for portfolio in therapeutic area, including new business opportunities

- Ensures sound market analysis for every product within therapeutic area.

- Analyses and integrates the patient and disease dynamics within therapeutic areas.

- Completes a portfolio/segment analysis.

- Identifies product priorities and critical success factors for therapeutic areas.

- Oversees the drafting and finalisation of strategies and conversion of strategy elements into a workable operational and launch plan.

- Ensures clear and relevant product positioning.

- Ensures consistency (or justify) with global strategy.

- Defines communication strategy; including KOL, PR initiatives.

- Ensures optimisation of resources for achieving M/S ambition and profit target

- % Increase in market share for portfolio

- Achievement of sales targets

- Review of strategies with functional head

- Cost vs budget analysis

- Therapy Area ROI

Ensures completion of product strategic and tactical Plans, and Monitors the implementation:

- Reviews market assumptions and plans.

- Ensures market model are in line with global templates

- Validates sales and market share developments for products.

- Monitors and measures implementation of the plan against agreed measures i.e. Market growth, AZ product growth and market share.

- Monitors sales and product supply, ensures forecasts are adjusted as necessary.

- Monitors and manages A&P, P&L and maximises these to achieve profit goals.

- Leads and manages crises issues which can impact the plan achievement.

- Regular reviews of global templates and marketing guidelines

- Review of strategies with functional head

- Reports on crisis management as applicable

- Achievement of budget spending according to plan

- Regular forecast adjustment such that forecasting accuracy to within + / - 10%

Builds relationships with key external stakeholders, and builds AZ networking

- Works to identify the key stakeholders and KOLs in the therapeutic area

- Establishes regular contact with key stakeholders, especially KOLs.

- Oversees the development of key stakeholders and KOLs through activities like sponsorship, advisory boards, speakers, symposia, CME’s etc.

- Reviews implementation plan with senior sales management to ensure achievement of targets.

- Maintains upward communication to ensure all strategies are in line with global strategies.

- Communicates with others MCs, Region and Global teams.

- Systems in place for targeting key stakeholders and KOLs

- Achieves agreed number of contact and receives product/brand manager contact reports

- Customer rating and feedback on quality of service and information provided by PM

- Positive feedback from key stakeholders and KOLs surrounding activities i.e. CME, symposia

- Evidence of communication of strategies and information to team members