Associate Marketing Manager - FMCG

- Responsible for a key Nutrition brand

- Manage launch of new strategic initiatives for Market Penetration on the Base Brand

- Responsible for the topline and brand profitability

- Handle the Stage Gate for the new launches for validation of the product concepts with the key stakeholders

- Media Planning / Execution in coordination with the Marketing Services team

- Formulation of marketing strategies, Communication development for both Consumers and healthcare practitioners.

- Building strong Marketing programs to engage consumers. Execute with help of cross functional teams. Tracking and measuring the impact of the Marketing Programs.

- Managing the Creative agencies - consumer and medical to develop brand communication

Background prefered

- MBA Marketing from reputed Institute.

- Worked in Consumer Marketing function for a minimum of 5-6 years.(2006 to 2008 batch)

- Worked with reputed Consumer categories

- Needs to have handled ATL / Media / Consumer research in the past. New Product launch experience will be an advantage

- Proven track record for designing, implementing and tracking impact of creative marketing programs through sales force.

- Some experience in sales function