Associate Manager - Social Media Analytics

Job description:

The main objective is to achieve business growth by thought leadership in analytics by developing new products and solutions for M&A Analytics and maintaining strong working relationships with key business decision-makers, informing them of our scope of services and communicating how these services benefit their organizations.

Primary responsibilities and account abilities:

- Translate high level business requirements/problems into sound and comprehensive analytical framework through appropriate usage of advanced statistical / mathematical techniques and responsible for successful delivery of the solutions

- Assisting in delivering well organized reports, advanced dashboards making use of new age tools and technologies

- Bench marking and measuring the performance of various business sectors & projects, building and publishing detailed KPI scorecards and reports, identifying and driving new opportunities based on customer and business data

- Help incubate new finance analytic products by executing Pilot, Proof of Concept projects to establish capabilities and credibility with users and clients. This may entail working either as an independent SME or as part of a larger team

- Implement statistical and data mining techniques e.g. hypothesis testing, machine learning, and retrieval processes on a large amount of data to identify trends, figures and other relevant information

- Deploy machine learning methodologies and algorithms to build data products that streamline the process from data collection to insight generation

- Work with the ELT to develop and implement brand in the space of Analytics, extensive Partner level interaction and User business uptake & Development

- Work with process owners to analyse the processes and identify improvement opportunities and drive continuous improvement initiatives across processes and systems

Competencies/skills:

Highly numerate and analytical individuals preferably with an excellent academic record and a strong focus on new and emerging technologies

- B.E & M.B.A / CA/ CFA with 9-10 years of experience in any of the following analytics solutions including predictive analytics for financial services firms and other horizontal functions : marketing, sales, supply chain, operations

- Strong statistical background with hands on experience in: Logistic and Linear Regression, Clustering and Segmentation, Time Series forecasting, Exploratory Data Analysis

- Rich experience in advanced analytics - predictive analytics, forecasting techniques, customer behaviour, web analytics, social media, text mining, NLP

- Strong Analytical skills has ability to ask right questions, analyse data, draws conclusion by making appropriate assumptions

- Working knowledge of digital analysis tools like Site Catalyst, Web trends, Google analytics, Omniture etc. along with exposure to Hadoop, SAS, Matlab, R, SQL, and VBA.

- Experience with dashboard development, standard reporting, and automation, performance management using reporting tools such as Tableau, Qlikview, or MS Excel VBA.

- Experience of working on system integration, implementation, automation related projects would be an added advantage.

Good to Haves:

- Good working knowledge of C# .NET/ JAVA

- Experience in SharePoint 2013

- Any prior experience working with off the shelf BI reporting tools or ETL applications such as Informatics will be looked at very favourably.

- Microsoft certifications such as MCAS,MOS

- Experience in testing methodologies and using testing tools

Education and experience:

B.E & M.B.A / CA/ CFA with 9-10 years of experience in any of the following analytics solutions including predictive analytics for financial services firms and other horizontal functions: marketing, sales, supply chain, operations.