Associate Domain Consultant - Category Planning - FMCG/CPG

- Responsible for complete 360 degree Planning and Execution of Category Building Activity and Campaigns

- Responsible for the complete Category Planning Process - Formats, timelines, plans, in sightings and tracking

- Profit and loss responsibility at Category Level

- Developing Annual brand plan in partnership with management and sales team

- Work on developing Brand Positioning for MBFPL from ground up

- Prepared and monitored all marketing and sales activities along with Brand Promotion activities

NPD : Developed, Planned and Executed Product Launch Plan across various Medium

- Involved in Planning Trade Programmes on national level for developing New Markets

- Monitoring Brand performance against internal marketing targets

- Brought about improved performance in sales team by streamlining Category systems and processes

Work closely with various stakeholders :

- R&D, legal, packaging, trade marketing and S&D team.

- Managing Creative agencies and building communication mix. Evaluate new vendors and constantly look for new ideas or mechanisms that can help drive business

- Willing to travel onsite as and when required.