Associate Director - Admissions

The incumbent is responsible for attracting a superior quality of students into new - degree like- programs every year, starting with the Weekend program (PGPPro or Weekend MBA) this year, ensuring the goals of Class size and revenues are met.

To meet the above objective, the incumbent will have to strategize and develop marketing plans drive marketing activities and admission processes in a cost effective manner. S/he will need to capitalize on all opportunities, budget and resources available with the School, its alumni, and students to not only generate leads but also get enough people to apply for the program, accept offers and matriculate. In doing so, s/he will have to structure effective marketing campaigns and manage the lead conversion process and facilitate the admissions process.

The incumbent will oversee all the marketing activities and track their effectiveness and undertake necessary course correction as needed. As the budget is limited, it is important to design marketing plans to achieve maximum benefits. Therefore, it is imperative that the person be aware of various push and pull marketing strategies, execute them and ascertain their effectiveness. The incumbent needs to be well versed in digital marketing strategies and be able to leverage various channels for targeted outcomes. Also, the person should be aware of the lead management systems and principles, and have an indepth understanding of B2B sales.

1 To strategize and execute marketing plans for lead generation

2 To engage in lead conversion activities (info sessions, one-on-one meetings etc.)

3 To ensure target class size including overseeing admissions process activities