We are in the process of sourcing an Assistant Manager - Media for ITC Ltd. The position would be based at Bangalore. ITC is a part of one the largest business conglomerates in India. ITC's Branded Packaged Foods business is one of the fastest growing foods businesses in India, driven by the market standing and consumer franchise of its seven popular brands - Aashirvaad, Sunfeast, Bingo!, Kitchens of India, mint-o, Candyman and Yippee! The Foods business is today represented in 4 categories in the market - Staples, Snack Foods, Ready To Eat Foods and Confectionery.   ITC Foods is now venturing into Beverages with Juices, chocolates and Dairy as well. ITC's Foods brands delight millions of households with a wide range of differentiated, value-added products developed by leveraging ITC's in-house R&D capabilities, relevant consumer insights, a deep understanding of the Indian palate gained from its Hotels business, its Agri-sourcing & packaging strengths, exciting, innovative communication and an unmatched distribution network.   The business continues to invest in every aspect of manufacturing, distribution and marketing to ensure that it can leverage emerging opportunities and fulfill its aspiration of being the most trusted provider of Branded Packaged Foods in the country. ITC's Foods business also exports its products to the key geographies of North America, Africa, Middle East and Australia. For more details please visit http://www.itcportal.com  Company: ITC Ltd.  Position: Assistant Manager - Media  Reporting To: Principal Manager - Media  Location: Bangalore, Karnataka  Key Responsibilities:  - Category Business Planning : Work with the Manager - Media to provide inputs on above the line (ATL) spend based on overall category launches planned for the year  - Discuss and suggest media strategy for all category initiatives.  - Prepare and track media budget as a part of the overall marketing budget  - Media Planning: Review proposal prepared by agency in terms of strategy such as media mix, target audience, markets operating levels  - Provide inputs to the Manager - Media and the Brand Team on critical media vehicles for increased communication to achieve brand objective   - Media Implementation: Execution the Media plan for each brand/ activity periodically  - Develop and execute sponsorship and media properties (brand shows)  - Media Investments : Participate in ITC annual media buying meeting; Provide inputs for foods business  - Provide benchmarks to the agency media buying   - Finalize media partners and their respective allocations along with the media agency and Manager - Media.  - Media Activation: Conceptualize idea for communication along with the agencies along with the Manager - Media.  - Review the media plan prepared and suggest to the Manager - Media  - New Product/ Product Extension Planning, Development and Launch: Provide inputs to the brand team on media market intelligence (rates, competition strategies, SOV/SOE etc.)  - Consumer Promotions: Negotiate and finalize media property deals along with the brand team and Manager - Media.  - Brand Plan Review : Take corrective actions to improve media effectiveness  - Monitor and review implementation of improvement initiatives  - Market Research Conceptualization and Execution: Review reports created by market research agencies along with Manager - Media and implement corrective actions.  Key Competencies:  - Knowledge of media related technicalities (TVR, cost per thousand etc.)  - Experienced in handling software like IRS,TAM,MAP and Advant edge   - Knowledge of media landscape (competitor intelligence on media buying, opportunities,SOV/SOE etc.)  - Knowledge of brands and brand related concepts (brand architecture, brand awareness etc.)  In case you would like to pursue the same further then kindly send us an updated copy of your resume. We shall connect after having received your resume.  Rohit Thakur Dy Manager Resourcing  AKNA Management Solutions Pvt. Ltd.  New Delhi  India.  DID : +91-11-65000857  Mobile: +91-9250003505/06 url: www.akna.in

Bangalore

Assistant Manager - Media - FMCG 

Assistant Manager - Media - FMCG  ,Job Description for Assistant Manager - Media - FMCG  in AKNA Management Solutions Pvt. Ltd. in  Bangalore for (3-8) years of experience. Apply Now!

Job Description for Assistant Manager - Media - FMCG  in AKNA Management Solutions Pvt. Ltd. in  Bangalore for (3-8) years of experience. Apply Now!