General Accountability :  - To initiate and coordinate consumer research needs of the marketing team.  - To facilitate gaining consumer feedback for all new product launches, advertising evaluation, promotions and any other marketing initiative which is consumer touching   - To generate trends / consumer insights for the confectionery and salty snacks category and specific brand related diagnostics   Nature & Scope :   - Analyze consumer research data to identify insights, trends, and implications that add value to the design and implementation of strategic business initiatives.  - Play a key role in designing research plans to generate the understanding needed to solve business issues or capitalize upon market opportunities.  - Create a competitive advantage through consumer and market understanding.  - Provide direction to outside agencies and internal resources in the design and implementation of research programs, processes, and result analysis and reporting.  - Support primary consumer research to identify, analyze, track, and report actionable consumer insights to key business stakeholders so as to support key business initiatives.  - Manage on-going consumer data and tracking services, perform routine and extraordinary analysis, and ensure appropriate reporting access, formats, and analysis for all business functions.  - Support the communication of key facts, trends, and implications via systematic reports, scheduled presentations, and ad-hoc support for key marketing initiatives.  - Participate in brand teams for program development, analysis, and/or special projects - provide market and consumer insight, relevant data or analysis, manage or lead further research needs.  - Identify new business opportunities and interpret complex information and data to stimulate ideas, concepts, initiatives and strategies.

Delhi NCR

Assistant Manager - Market Research - FMCG 

Assistant Manager - Market Research - FMCG  ,Job Description for Assistant Manager - Market Research - FMCG  in Its All About People Pvt. Ltd. in  Delhi NCR for (1-2) years of experience. Apply Now!

Job Description for Assistant Manager - Market Research - FMCG  in Its All About People Pvt. Ltd. in  Delhi NCR for (1-2) years of experience. Apply Now!