Assistant Manager/Manager - Media Planning & Advertisement - MNC Durable Firm

3 - 6 Years

Mumbai

Posted 7 years ago

#Marketing #FMCD Marketing #Media Planning #Advertising #Market Research #Public Relations #FMCG Marketing #Retail Marketing #Telecom Marketing

Media plan planning aross TV, Radio, Print & Outdoor and calendar implementation

PR + Media -Plan delivery + monthly MIS of completion

PR plan and calendar implementation

Monthly research stimuli to agency and track of brand +Creative +Insight

Brand track and research calendar

Market wise GRP and CPRP reach dashboard, Media Value Tgt of PR, Qtry track scores Vs GRP

Implement media plan & strategy across ATL & Digital platforms.

Leverage audit data to improve plan impact

Assist in implementing interventions to achieve high recall and drive brand resonance amongst TA

Develop an overall visibility strategy and plan for portfolio brands working with category/product teams

Candidate Requirement : --

3-5 years Experience years Experience in Media & Mkt research Planning with consumer brand or planning side of agency - should have handled large spends.

Relocation can also apply

From -- Any Media Agency / Consumer Durable / FMCG / Telecom / Retail can apply

Immediate Closure .

Narayan Iyer ( 98191 47645 )
PAN India Recruiters
Mumbai