Job Description:  Assistant Manager/ Manager - Marketing  Reporting to Head - Marketing  Roles (either one) : 1) Brand Activations (2) Loyalty Program  Geographical Territory:All India  Direct Reports - nil 	 The role-holder will be responsible for developing and executing a consistent national brand strategy while retaining a strong regional connect in order to meet the national goals for the brand  The major mandates in the given job context are:  - Refreshing & rationalising (and creating if required) a Long Term ( 3 year) Brand Strategy & Calendar   - Implementing a consistent brand strategy across all 32 stores currently in operation, and more as they roll out  - Advance planning for the marketing calendar  - Building brand awareness primarily at store level and their respective catchment areas, and targeting customers through appropriate digital media  - Driving a consumer focussed proactive approach to brand building  - Driving Innovation   - Anticipating future consumer needs and incorporating into the brand development process.   Key Accountabilities: 	 1. To conceptualize and Plan Brand Communication Programs to achieve stronger brand health. This will involve :  a. Developing the STP strategy for the brand.  b. Developing thematic Campaigns w.r.t strategy, planning, designing and rollout  c. Responsible for working out a 360 / integrated activation plan around the theme concept.  d. Ensuring that the marketing plan including media rollout is consistent with the approved and agreed template.  2. Responsible for inducting the relevant ppl ( Sales/Marketing staff ) into the new campaign and managing expectations on thematic execution w.r.t integrated launch allocating resources and focus on the campaign  3. Ensuring a pre and post test of the concepts for thought crystallization & tracking effectiveness of the campaign.  4. Work on future Brand Planning projects, which pave way for the brand for the next 2-3 years. E.g. Brand Style Guide  5. Optimizing Budget Vs. Spends at an overall brand level for corporate as well as the hubs  6. To ensure creative consistency at National Level for seamless implementation of brand instruments.  Main interactions:  Internal: COO, Marketing head, Regional Operations Head, Packaging department, R&D, Manufacturing, Accounts  External: Advertising agencies, BTL Agencies, Consultants, Printers, PR Agency, Competition Sales & Marketing Staff, Market Research providers, Distributors & Retailers, Govt. Authorities 		 Competencies  Functional: :   - Sound understanding and knowledge to independently handle growth  - Environment & competition mapping  - Make Long term brand conceptual framework  - Execution of the brand plans at a day to day level  - Understanding the Digital media space  - Market research  - Interaction with advertising agencies   - Promotions and trade marketing  Leadership:  1. Thinking competencies : Analytical, Conceptual, Innovation  2. Execution Excellence with result focus  3. Process Orientation   4. Influencing and negotiating skills  5. People leadership energizing the team without a direct line authority  6. Managing Vision, Purpose and culture

Mumbai

Assistant Manager/Manager - Marketing - F&B 

Assistant Manager/Manager - Marketing - F&B  ,Job Description for Assistant Manager/Manager - Marketing - F&B  in Pure Energy in  Mumbai for (2-6) years of experience. Apply Now!

Job Description for Assistant Manager/Manager - Marketing - F&B  in Pure Energy in  Mumbai for (2-6) years of experience. Apply Now!