Assistant Brand Manager - FMCG - IIM/FMS/XLRI/MDI/ISB/TISS

We are looking for Assistant Brand Manager from Tier 1 Business Schools for a Global FMCG company to head one of their fasted growing categories.

Location: Mumbai

Batches: 2012-2014

- In-depth marketing & consumer knowledge

- Market planning, consumer insight & shopper behaviour understanding

- P&L management and financial analysis

- Managing and developing cross-functional teams

Key Deliverables :

- Work on behavioural solutions to marketing problems, Communication plans starting from segmentation and source of business strategies, to developing competitive advantage, a differentiated positioning, tactical communication, brand key and intuitive brand architectures.

- Strategic planning to develop integrated solutions for new launches, re-launches and helping in new product development through idea generation, concept creation and concept testing.

- Tracking category, competition and consumer trends using key marketing metrics, cultural fuel mapping, in-depth behavioural studies.