Assistant Brand Manager - FMCG

Compiling and processing research data and executing the marketing plan as per strategy and budget to strengthen the brand of Himani Best Choice.

Implementing and executing the media plan as per strategy.

Designing and development of communication material and finalising on the right media agency for ATL activities.

Making the overall marketing communication process effective.

Detailed Responsibilities : (Major responsibilities of this position)

Compiling market research data gathered from field visit and from agency.

Executing action plans based on marketing strategy.

Forwarding secondary market reports/data to supervisor for scanning and analysing.

Creating market construct and mapping with price.

Mapping and tracking competitor's communication strategy.

Briefing, ideating and finalising with Creative agency, Media agency & Houses along with Brand Manager.

Designing and development of communication materials (TV/Print etc).

Implementing media strategy based on research data, market construct and competitor's price.

Controlling the Media Budget on a monthly basis.

Monitoring the media plan and coordinating with Media Agencies & Media Houses.

Executing the promotional strategy as per plan.

Identifying promotional Item as per consumer requirement and (trade) level promotion.

TOT and arranging for delivery of items into various depots, thrice every year for proper consumer promotions.

Designing and development of communication materials (TV/Print etc) for ATL activities as well as promotion collaterals for BTL activities.

Making regular market visit during promotional activities.

Collecting competitor's product prices for taking pricing decisions.

Preparing MIS reports

Salary offered: 8 - 10 LPA