Job Title: Head Of Marketing  Department:  Marketing/ Asian Paints Bangladesh Limited  Reporting to : Unit Head, Bangladesh  Jobs Reporting Into  Asst. Manager(s)- Marketing  Location/Unit: Dhaka/ APBL  Role Description:  Job Purpose:  Develop and Drive all Marketing initiatives and processes for the Unit  Lead the marketing team and provide support/ guidance to the sales team  Primary Responsibilities:  Business Responsibility Areas: (Please detail out at least 8-10 responsibility areas)  Key Performance Indicators  Formulation of marketing plans and calendar to achieve desired goals  Annual Marketing Plan  Development and implementation of Brand/ Product initiatives for the network and end consumers  Specific initiatives with targets. (Prod- sales targets, PRI, specific milestones)  Planning, Monitoring and supervising New Product Launches ( e.g Aspira, Tractor Aqualock, Ultima Protek etc)  Sales Volumes, Network penetration  Development and implementation of plans for entry into new categories (e.g. Wood, Waterproofing, Sealants etc )  Sales Volumes, Network penetration  Development of Retailing initiatives for the unit  No. of stores implemented  Improve and enhance the range of Retailing Services offered by the unit  No. of services/ stores  Lead the digital marketing initiatives for the unit (Website, social media, consumer/ dealer apps)  No. of initiatives/ user engagement  Improvement of Consumer understanding to improve marketing programs  Collection and Analysis of Consumer feedback through various channels  Development and Implementation of A/ID/Contractor and Dealer loyalty programs  Nos. enrolled, volume throughput  Scope of Work  a) Financial Scope (Range of financial spend):  Estimated Annual Marketing Spends of INR 25 Cr  b) People Management Scope (Range of no. of Direct/ Indirect Reports):  Manage a team of 4 direct reports. Each direct report may also have 1-2 persons reporting.  c) Geography Coverage (Country-wide/ State-wide / Area-wide)  Bangladesh  d) Corporate Coverage (Company-wide / Business Unit or Function-wide / Sub-function-wide / Other):  Asian Paints Bangladesh Limited  CtC : 35L to 38 L per annum (TAKA) + Accommodation + Car  Key Interactions  Internal:  Head of Sales, Regional Sales Managers, Head of Operations, Technology Manager  External:  Marketing & Media Agencies  Role Requirements / Specifications:  Qualifications:  MBA- Marketing  Previous Experience  Minimum : 2-3 years in Marketing/Sales  Functional Competencies  - Brand and Product Management.  - Advtg and Sales Promotion.  - Strong analytical skills  Behavioral Competencies:  - Ability to quickly adapt to different situations depending on requirements  - Show initiative and perseverance  - Good interpersonal skills and strong organisational skills  Additional Requirements:  Needs to know Bangla  Information of Expatriate Compensation  Needs to know Bangla

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Asian Paints - Head - Marketing 

Asian Paints - Head - Marketing  ,Job Description for Asian Paints - Head - Marketing  in Asian Paints in  Others for (3-5) years of experience. Apply Now!

Job Description for Asian Paints - Head - Marketing  in Asian Paints in  Others for (3-5) years of experience. Apply Now!