Area Sales Manager - Regional Level - Key accounts
- To achieve agreed BII and BIO sales targets through effective territory coverage.
- To achieve brands wise targeted market share for focus brands
- To drive penetration for key brands in the designated area of control
- To initiate, manage & monitor tie-up accounts on regular basis, jointly plan events & promotional calendar for the same outlets
- Effectively implement S & D processes, outlet wise planning, accounts receivable
- To manage A&P budget for the outlets, planning & implementation for the same
- To promote product and consumer awareness by organizing activities like sampling, on-premise promotions, local events etc.
- To drive quality visibility for the brand across Institutions.
- To identify shelf-space in prime outlets and put up proposals for securing them.
- To constantly look for new market opportunities and recommend appointment of new dealers, programmes, incentives, schemes etc.
- To systematically collect and report information on competition.
- Ensure width of coverage of each brand through effective distribution structure
- To ensure monthly reporting of objectives and results achieved including route plan accounting and territory coverage.
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