Area Sales Manager - FMCG

The ASM is responsible for ensuring a robust Customer Infrastructure is in place in the territory. Distributors are appointed by the ASM wherever necessary and it is his responsibility to track their overall performance on key metrices.

The ASM drives Top-line growth in the area and ensures all execution metrices are also in place. He is responsible for QGP splitting between sales officers and tracking them on a continuous basis. He will also need to monitor channel-wise and category-wise growths in the territory.

Will be responsible to ensure all new launches are landed in the area and to ensure all merchandising activities are run well. Execution metrics are the input metrics for delivering share gaining growth and are hence very important.

Drive a team of executives: Team handling & team building are the most important aspects of an ASM's role. The ASM role is a key leadership role with direct reporters. The ASM is responsible for managing the team, motivating them and getting them to deliver their metrices.

The ASM works closely with the Team to ensure the right kind of trade support is provided to help deliver metrices. He also feeds back competition activities/ops etc to the BOM Team to ensure we are competitive in the market.

The ASM needs to ensure higher focus on categories of future & channels of future so as to ensure a balanced category-channel construct, sustainable from growth point of view.

Coordinating with Commercial and Supply chain team & Supply Chain team,

ASM is supposed to have check on system hygiene at customers on aspects like extent of sales return, extent of damage/ shortage claims, mismatch between primary & secondary.