Neha Singh 
Vice President, Enterprise Business Intelligence Engineering

Khushboo Kumar 
Service Delivery Lead

Rohit Bairagi 
Lead Credit Specialist

- As the Brand custodian for the American Express India Business, this incumbent will lead the enterprise level Brand Strategy, Management &amp; Advertising, Portfolio communications and Events for the market with the objective of achieving a high brand value index. He/she will lead channel and media deployment for all external customer related communications. The incumbent, working with the team, would also be responsible for developing and implementing a marketing calendar of product / portfolio events and launches. This position will collaborate extensively with all the Business heads, Central Marketing Team and the Public Affairs &amp; Communication team to drive outcomes. Reporting relationships: Direct Leader - The role will report to CEO, American Express Banking Corporation. Direct Reports - The incumbent will have a team of 4-5 brand and event specialists reporting into the role. Key Responsibilities: - Responsible for creating and executing an impactful brand communication and media strategy focused on affluent and premium segments, corporate customers and merchant partners - Short, medium and long term campaign design across digital channels, viz. Social, Display Ads, Websites, Email, Search Engine Marketing, SMS, etc. in addition to adaptation of latest technology in digital solutions to enhance brand awareness - Driving innovative content and creatives across paid, owned, earned media and tech &amp; lifestyle influencers - Working closely with agencies to drive content design and delivery - Providing leadership oversight to the design and execution of events and experiences for premium card members for driving higher engagement and value. - Managing advertising budgets, optimizing budgetary utilization to maximize ROI - Leadership guidance, coaching and mentoring of team members in functional (creative, client servicing, technology, project management &amp; vendor management) as well as developmental aspects. Qualifications: - Post Graduate/MBA with a minimum of 15 years of post-qualification experience and a proven track record in brand management and strategic communications. - Deep subject matter expertise on brand building and external events management - High degree of comfort of working with agencies - Understanding the tenets of digital and social advertising and placement, skilled in media buying - Experience of premium brands would be preferred - Exceptional communication skills and ability to interface with key internal and external stakeholders - Experience of handling a team size of at least 5-8 people - Agency experience would be an added advantage - Ability to work effectively with a cross functional team Job type- Full Time Industry Type - Digital Commerce The Apply Button will redirect you to website. Please apply there as well. #NOLI

Gurgaon/Gurugram

American Express - Director - Brand Strategy/Customer Communication & Events 

American Express - Director - Brand Strategy/Customer Communication & Events  ,Job Description for American Express - Director - Brand Strategy/Customer Communication & Events  in American Express in  Gurgaon/Gurugram for (15-20) years of experience. Apply Now!

Job Description for American Express - Director - Brand Strategy/Customer Communication & Events  in American Express in  Gurgaon/Gurugram for (15-20) years of experience. Apply Now!