Desired Candidate
- Only candidates from tier I institutes may apply
- Experience Range- 2-4yrs (post MBA)
About Lodha Group:
Established in 1980, Lodha Group is a premier real estate developer headquartered in Mumbai. The Group is developing more than 25 million sq. ft. of prime real estate over 30 projects in and around Mumbai, making it the largest developer in Mumbai and one of the largest in the country.
Currently clocking over 60% annual growth with a turnover of over USD 250 million for FY 09, Lodha Group has envisioned ambitious expansion plans. With the largest land bank in Mumbai and in-house capability for designing and delivering projects, Lodha Group is fully equipped to take on the challenges of today’s fiercely competitive real estate market. The Group currently employs over 2300 people.
The marketing organization is structured along the following lines -
1. Marketing management [Product-Brand management]
2. Marketing Services [Market Research, Pre-sales]
3. Loyalty and Referral
4. Below the line marketing including corporate, channel & NRI marketing
5. Technology & Information Systems Operations
6. Online Marketing
7. PR and Media Relations
The team works towards developing a multi-pronged and differentiated approach to brand building from the point of conceptualizing the product, developing a differentiated product positioning and marketing strategy, managing various marketing programs and customer interactions till the point of handover to customer.
The group strongly believes in using ‘brand’ as a differentiator and has developed itself as a pioneer of branded realty, delivering consistent brand experience across customer touch-points. This has enabled to created strong consumer affinity for the brand/s making the group no. 1 in real estate sales nationally^. Also, as per syndicated research conducted by a research firm of international repute, Lodha today is the most desired real estate brand in Mumbai.
We have invested in building strong and professional team to meet challenges in an ever evolutionary and dynamic environment and make significant contribution at the brand, category and company level. The teams together comprise of professionals from the best business schools including IIMs, ISB, XLRI, SP Jain. These professionals have been drawn from top FMCG, automobile, and consumer durables companies.
People -
- An ability to engage with stake holders through a distinct value-add
- Vision based approach rather than task based approach
- Network & relationship building with the aptitude and attitude to handle complexity
- Conveys energy & achieves results
- Keen eye for details
What we offer -
- Size of Brand - Ability to handle brands whose size is much larger than turnover of many companies: Smallest at Rs 500 Cr and largest at Rs 15K Cr with 35 such brands
- Comprehensiveness - Handling the entire lifecycle of the brand – from conception to delivery and opportunity to deliver high impact
- Variety – Largest portfolio of brands spread across the entire RE spectrum which allows to imbue learning across customer segments
- Closeness – to the customer and the ability to immediately see the marketing impact on customer and business
- Competitive compensation with leveraged performance based variable compensation and opportunity for wealth sharing
Impacted Functions: Marketing, Sales, Planning, Customer Care
Intent of the note: To delineate the job description and key deliverables for the Associate General Manager Level
Role definition:
1. To create and deploy integrated Marketing strategies at Brand, Segment and Company levels (as required) so as to achieve desired business results of Brand metrics, Sales Volumes and Contribution levels.
2. To provide the critical link between supply & demand functions i.e. to integrate product definition process between Sales, Sales Planning, Customer Care and Planning
3. To plan product and brand portfolios and orchestrate the launch of new products in the relevant markets
4. Create product level business plan with volume, pricing and speed of sales inputs in order to deliver optimum gross margin & profitability. Provide sales with approved pricing & volume plan.
5. To define new product pricing (pre-launch and launch) and to set the pricing ladder to guide the delivery of required contribution
6. Identify & closely ensure brand health
7. Provide consumer & market understanding to various parts of the organization
8. To work with our advertising agency(ies) to create relevant advertising which is in-line with the proposed positioning
9. To work out appropriate media strategy to meet brand objectives as also to deliver required efficiencies in terms of cost, exposure, OTS, and reach
10. To monitor and manage marketing budgets for allocated brands
11. To provide leadership of all brand related activities including but not limited to print advertising, outdoor, online, radio, events and all other non-conventional media
12. To create understanding for planning launch of new products from a brand point of view
Desired Candidate
- Only candidates from tier I institutes may apply
- Experience Range- 2-4yrs (post MBA)
Location: Mumbai
Interested candidates may send their resume on Pradnya.cherakulam@lodhagroup.com with “AGM-Mktg” as the subject line
